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  1. Introducing the Local Marketing Adoption Curve

    In essence, at the run stage, you should be ready to consistently share information across search, social, and mobile to improve customer acquisition. Here, you want to cleanse your data and ensure that it is consistently distributed to the major...

  2. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    While it's important for everyone to share in the sandbox, it's also important to create a strategy that everyone benefits from. If you are running search on Bing, Bing's new tool analyzes data to help you determine if bidding on your brand terms...

  3. Marin Software Adds Support for Russia's Largest Search Engine

    With more than 60 percent share in the Russian search market, Lukey said Yandex reaches "96 percent of the online audience through its ad network. Marin says advertisers can leverage its platform to gain a better understanding of "how online ad...

  4. The NSA Has a Hush-Hush Google-Like Search Engine

    It can also share location information culled from mobile phones. Congress and two U.S.administrations have requested that data and information not get "stove-piped" within separate U.S.intelligence agencies.

  5. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve shifted their approach in a keyword "(not provided)" world. They’re also looking to site search data.

  6. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    I’ve written a lot previously here about aspects of content strategy, utilizing audience insight to create the right content, and more, but the challenge is in how to pull all of that together and today I want to share tips from what is perhaps...

  7. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Impression share less than 80 percent (for search campaigns) It starts with considering all the different segments of data you have access to – hour of day, day of the week, geography, device, etc. Separate campaign view by Search re working on...

  8. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Creating custom "share" UX elements and functionality including sharable URLs helps mitigate the inability of users to copy and past URLs that accurately reflect the state the user is seeing: The downside is that the crucial content or key product...

  9. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    Based on the significant investment that advertisers are making in paid search, it is essential that we understand what their impression share is off of that budget. The top retail spender was authenticwatches.com and they had the highest...