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  1. Writing Your Way to the Top of Search and Social Results

    If you have research and data that will help a writer include words that work best for social networks or tips in email writing, do share it with them! Share Words of Social Influence Google+ users take action on words such as "Share," "Promote...

  2. Secret Sauce LoMo Tips for More PPC Sales

    The more information you give Google, the more they can share with online shoppers and searchers. Local Google Shopping is a Google Shopping feature (not text PPC), so you'll need to update your Google Shopping Campaign data (in the form of a local...

  3. Introducing the Local Marketing Adoption Curve

    In essence, at the run stage, you should be ready to consistently share information across search, social, and mobile to improve customer acquisition. Here, you want to cleanse your data and ensure that it is consistently distributed to the major...

  4. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    While it's important for everyone to share in the sandbox, it's also important to create a strategy that everyone benefits from. If you are running search on Bing, Bing's new tool analyzes data to help you determine if bidding on your brand terms...

  5. Marin Software Adds Support for Russia's Largest Search Engine

    With more than 60 percent share in the Russian search market, Lukey said Yandex reaches "96 percent of the online audience through its ad network. Marin says advertisers can leverage its platform to gain a better understanding of "how online ad...

  6. The NSA Has a Hush-Hush Google-Like Search Engine

    It can also share location information culled from mobile phones. Congress and two U.S.administrations have requested that data and information not get "stove-piped" within separate U.S.intelligence agencies.

  7. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    In this session at BrightEdge’s Share 14 event, brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve shifted their approach in a keyword "(not provided)" world. They’re also looking to site search data.

  8. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    I’ve written a lot previously here about aspects of content strategy, utilizing audience insight to create the right content, and more, but the challenge is in how to pull all of that together and today I want to share tips from what is perhaps...