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  1. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    So you had essentially one page ranking for thousands of keywords, when there were clearly other pages on the web with more targeted content (that could better match the query). One site in particular that I recently analyzed was driving a lot of...

  2. How to Use Google Analytics Site Search Reports

    If that was ticked for Search Engine Watch all search results URLs would show in the content reports under /search, whereas without ticking it each search will generate a URL with the query included, which will break out the results and not allow...

  3. 4 Keyword Research Techniques in an Age of Vanishing Keyword Data

    Make sure your result matches the query that people are searching for. The other week, we went a little crazy – it's cool, we came back – over a rumor that Google would start blocking paid keyword data for AdWords advertisers like it did with "(not...

  4. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Has There Been a Shift in Query-Focus? After diving further into the back-end data of the client's CMS, we found the needle in the haystack. An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing.