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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Analyzing your website data with Google Analytics is much like mining for gold. If web analytics is like gold mining, then a Google Analytics advanced segment is the pickaxe you need to chisel through your data to expose the glimmering insights...

  2. New Data Mining Tool Will Let You Make Your Own Private Search Engine

    His hope is that anyone, regardless of technical background, can be involved in data mining and learning through discovery by building these search indexes. Once an index is built, users can start mining email addresses, phone number and other...

  3. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Mine centers around leveraging keyword tools, competitor analysis and mining proprietary analytics data to identify terms that are both relevant and traffic-driving. With keyword search data, typically we're grabbing estimated monthly, exact match...

  4. Using Web Analytics for PPC Optimization: Advanced Techniques

    It’s common for PPC managers to use site search data for search query mining. Site search is a gold mine for PPC data. In addition to adding negative keywords for products you don’t sell, site search is also a goldmine of customer research data.