There are a number of good free and premium platforms out there to gather and analyze actual demographic, psychographic, behavioral, and social audience attributes, including Quantcast (free), Google Analytics (free), comScore (paid), Lotame (paid...
If last week's data on the rise of mobile research and conversion didn’t stir an action, more stats are surfacing from the Local Search Association and comScore that show mobile, local, and apps are the trifecta in web marketing.
The search marketing data from comScore reveals that even though searchers can switch between search engines, they typically stick with the same search engine to complete that specific task. That's not necessarily news, but comScore data also...
Thirty percent of all product searches now begin on Amazon as opposed to 13 percent on Google according to Forrester Research, and according to a separate report from comScore, product searches on Amazon have grown 73 percent over the last year...
He referenced data provided by Forrester and comScore indicating that allocation of search engine budgets is upside down. To be even more accurate, calculate costs of SEO that impact other roles and outcomes (cost of talent, crossover of data...
Smartphones and tablets now drive one out of every three minutes spent with digital media, according to new research from comScore. Such applications are designed to provide the enterprise SEO executive with a rich user experience and access to key...
Meanwhile, Google's U.S.search market share remained in the neighborhood of 66 percent, according to comScore data. The Yahoo-Microsoft search deal isn't working as planned, according to Yahoo CEO Marissa Mayer.
Yandex surpassed Microsoft on the number of monthly search queries worldwide in November and December 2012, according to a recently released comScore qSearch report. Microsoft sites, includes Bing (which processes 92 percent of all queries to...
A 2010 report by ComScore suggests that display and video ads can increase brand-related search queries by up to 3 times! Imagine a search engine that incorporates the data from a platform like LinkedIn with the accuracy and scope of Google!
These data points aligned with comScore reports showing November as Google’s strongest month in years. You're probably familiar with the monthly comScore reports about the search market and Google’s share of the market.
AOL puts entire original video on YouTube comScore data reveals video content reaches 188 million US viewers Big data and local search Big data and local search Organizations are branding and structuring around content and data (their connected...
According to ComScore, consumers spent $4.8 billion online during the four days after Thanksgiving. To dig a little further, we looked at a broad set of data. High search volumes over Thanksgiving weekend provided advertisers a huge pool of...
Cyber Monday reached $1.465 billion in online spending, up 17 percent versus 2011, representing the heaviest online spending day in history and the second day this season (in addition to Black Friday) to surpass $1 billion in sales, according to...
We’ve seen this from comScore, who studied Facebook fan behavior, as well. That’s not their fault; they just don’t have access to more data. Trends are fantastic, but each business is unique; your own data tells the story industry studies cannot.
EMarketer takes popular research reports, like Pew Internet and comScore, and packages their insights into digestible chunks and charts. If you’re looking for research about ecommerce, Shop.org is one of the best associations for ecommerce specific...
He developed a custom quantifier dubbed Google Organic Click Turbulence, or GOCT, using comScore Search Planner data, to measure negative changes in Google organic clicks. ComScore provided the data used to measure organic clicks, from a global...
In fact, the comScore and Facebook study, The Power of Like 2, found that 51 percent of users trust a stranger's opinion over their friends. This is yet another change that increases the importance of real time and fresh data.
Today comScore released the latest data from its Video Metrix service, which shows that 188 million U.S. On Sept.comScore released its Media Metrix data for August 2012. Video Metrix data prompted comScore to advise “caution” when interpreting even...
ComScore’s figured reflect searches from Home The first enhancement is the incorporation of updated demographic universe estimates based on data from the 2010 U.S.census, which provides an improved accounting of the percentage of the population...
Again, comScore data backs this up. The iPad isn't the only device increasing its share of web traffic - comScore's data shows non-computer traffic rising month-on-month. Peak iPad usage occurs around 8 a.m.according to comScore.
