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  1. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Hopefully the quick run-through above gives you a new perspective on how it is possible to extract useful insight from experienced print content teams and how what may appear to be a collection of words is actually a complex process that starts...

  2. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    If site experience – search, navigation and personalization – relies on tagging, rules and a collection of disjointed widgets, businesses miss opportunity at best and possibly damage their brands.BloomReach SNAP understands your customers...

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The collection and analysis of customer data is paramount to supporting the quest to connect with customers on a more personal level. There remains a disconnect between what senior marketers know needs to be done and what they feel empowered to do...

  4. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    With the "(not provided)" change, I could see some businesses using AdWords to test new keyword market areas, but not as a huge budget for strictly keyword collection. Despite initial claims by Google that it would only affect a small percentage of...

  5. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Here is a collection of notes, quotes, and insights from leading brands and thought leaders in the earned media and digital marketing space. In data analysis, 90 percent of the analysis takes 90 percent of the time.

  6. New Data Mining Tool Will Let You Make Your Own Private Search Engine

    With some of these ratios we can estimate the organic/inorganic incompatibility of keywords in a collection. His hope is that anyone, regardless of technical background, can be involved in data mining and learning through discovery by building...