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  1. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    A dive into search data shows that searches on Black Friday peak around 5 a.m. And so the Bing Ads researchers dug into the data from the holiday shopping period in 2013 in order to help advertisers more accurately target their PPC ads to hit at...

  2. "Content Performance Marketing" – 3 Steps to Future Success

    I also don’t need to tell you just how much data we have to deal with today. The amount of content that’s being created goes hand-in-hand with the amount of data that’s being produced. Pair that with data on trending topics over time, and what’s...

  3. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    This week, the Google Research team unveiled "structured snippets," which presents an additional way Google pulls data from a Web page into its search results. Google Web Search has evolved in recent years with a host of features powered by the...

  4. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    That’s where Google is getting user engagement data from, and you can often find glaring issues while going through the process of checking those pages. For example, if 50 percent of your Google organic traffic is from smartphone users, then that’s...

  5. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Include fresh data, opinions or views on the acquired content instead of just doing a ‘Copy-Paste' job. They use different keyword phrases or search strings to link back to the same site. Since the days of Web 1.0, there have been many tactics that...

  6. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    For example, by entering the keyword search "Christmas gift" into the intelligence tool, data showing the busiest time for Christmas gifts searches is surprisingly between June and July, with the rise beginning as early as April in some cases.

  7. Marin Software Adds Support for Russia's Largest Search Engine

    Marin says advertisers can leverage its platform to gain a better understanding of "how online ad spend on Yandex affects offline purchases," and that the flexibility and "open architecture" of the Marin platform allows data from call tracking...

  8. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Searchmetrics also collected data on user traffic signals and used the data to determine a correlation between signals and user CTRs. SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank...