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  1. The Rise of the User Experience Marketer

    The strongest marketers will be those who are comfortable analyzing behavior data, while also conducting and incorporating qualitative research about users. Analytics Analysis: They don't need to become data-mining experts, but UX professionals can...

  2. Target Adds Product Search to App in Time for Black Friday

    The app is powered by Point Inside, which unifies data across Target's 1,801 stores to provide search results. This year, Target has made the whole process much easier with the release of new features on its mobile app, including product inventory...

  3. A Quick Start Guide to Schema – Your Competitive Edge

    To add schema, you simply create tags according to the schema.org category for the data you’re tagging. You don’t need to constantly go back and forth between your HTML code and Google’s schema documents because Google has created a Structured Data...

  4. Bing Adds Auction Insights to Web Interface

    Auction Insights data becomes available when a marketer's campaign, ad group, or keyword of interest has met a minimum threshold of activity. Bing's Auction Insights, the process that determines which ads are shown and where every time a user does...

  5. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Leverage first-party data to segment messaging to specific audience types. With the festive shopping season getting into full swing, search marketers have been busy concatenating keywords, developing negatives, and keeping a watchful eye on the...

  6. How Can SEOs Sell "Shiny, Sexy" Search?

    Often, getting clients to recognize the value of SEO is about "humanizing data" or explaining how search can "make [clients’] lives better. When Saify’s team shared that search data with HTC’s product development team, the brand was able to satisfy...