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  1. Search Engine Marketing Checklist for Hotel Marketers

    Review the multi-channel funnel data of both paid search traffic and organic search traffic within all traffic sources In order to understand the behavior of website users, examine the data of paid search traffic and organic search traffic against...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    These tools can help you win more business by including competitive, keyword, and specific ad performance data in your proposal. I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15...

  3. Introducing the Local Marketing Adoption Curve

    Here, you want to cleanse your data and ensure that it is consistently distributed to the major search engines, IYPs, directories, and social media networks. During the walk stage, your data analytics should be complete enough to help you identify...

  4. Android’s New Feature Paves Way for Apps Replacing Web

    Now Google is considering ways to let consumers try out new apps without downloading them in full, something that could save people time and data usage on their mobile phone plans as well as lead to more downloads, according to a person involved...

  5. Mobile, the Ultimate Shopping Assistant, Says Google

    Shoppers can also benefit from location data whereby they can find out which nearby stores carry the item they are looking for, and how far away these items are from their location. According to a study from Google, 28 percent of consumers in the U...

  6. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    The study data reveals that as of October 4, 2014 (note that all search engines make changes in their search results on an ongoing basis), 58 percent of queries run on Google Now show some type of enhanced result (knowledge boxes on the right of...