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  1. How to Eventually Become a Millionaire Using Your SEO Knowledge

    I haven't seen that much industry standardization, but because taking conclusions out of all the available data requires a lot of expertise, an hourly rate of $150 is quite common. Most companies that rely heavily on search traffic have their own...

  2. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    For their 2013 report, AdGooroo collected data on 810 luxury beauty and cosmetic keywords. In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel...

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers to segment cohorts of consumers based on actions taken on the marketer’s website and target against the data collected. Channel data must not live in silos, so marketers should...