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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Include fresh data, opinions or views on the acquired content instead of just doing a ‘Copy-Paste' job. They use different keyword phrases or search strings to link back to the same site. Since the days of Web 1.0, there have been many tactics that...

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    For example, by entering the keyword search "Christmas gift" into the intelligence tool, data showing the busiest time for Christmas gifts searches is surprisingly between June and July, with the rise beginning as early as April in some cases.

  3. Marin Software Adds Support for Russia's Largest Search Engine

    Marin says advertisers can leverage its platform to gain a better understanding of "how online ad spend on Yandex affects offline purchases," and that the flexibility and "open architecture" of the Marin platform allows data from call tracking...

  4. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Searchmetrics also collected data on user traffic signals and used the data to determine a correlation between signals and user CTRs. SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank...

  5. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    If you think about our search capabilities we have a great data set of topical information about topical tweets. The hierarchy within search really has to lend itself to that taxonomy. At the Citi Global Technology Conference in New York, Twitter’s...