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  1. 4 Steps to Panda-Proof Your Website (Before It’s Too Late!)

    If a piece of content doesn’t meet these basic criteria, we work to improve it until it does. You can find these folks with search operators like [intitle:“your product nice” intext:“meet our bloggers”] or [intitle:“your product nice” intext: “meet...

  2. B2B Content Strategy: How to Ensure Your Content Stars Align

    Flip as many soft aspirations into rock-solid success criteria. Hone this criteria so it is measurable as possible. Clarifying navigation” or “improving search” are also content-based concerns. But it’s also what makes it so flexible, versatile and...

  3. Google: Sites With More DMCA Takedown Requests Will Rank Lower in Search Results

    The company said that it would be adding a number of criteria to its ranking process which will take into account the number of Digital Millennium Copyright Act (DMCA) takedown requests a site has received.

  4. 4 Opportunities to Successfully Optimize the Full Conversion Funnel

    We also optimize ad copy, keywords (both match types and negatives) as well as various other targeting criteria such geography, extensions, and placements. In search engine marketing we often speak of “levers” that we push or pull in order optimize...