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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Understand Google's quality criteria According to Google's ranking principles, how useful a user finds a search result goes a long way in determining the rank your page will earn. Since the days of Web 1.0, there have been many tactics that have...

  2. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    When these purchase criteria are positively reinforced through multiple channels, we are typically more comfortable buying from the brand. Does an integrated search and social advertising strategy yield superior results to when they're pursued as...

  3. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    URL optimization, which looks at the on-page optimization score for individual URLs, and factors in criteria like number of detected errors, warnings, and notes for the URL. Searchmetrics has announced a new addition to the Searchmetrics Suite...

  4. Marin Software's Context Connect Helps Advertisers Identify Trends & Take Action

    Paired with Marin Software's Dynamic Actions, Context Connect further empowers advertisers with the ability to automatically adjust keyword bids and visibility based on custom criteria. Paid search impression volumes were 1,500 percent higher than...

  5. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    This site used responsive web design and featured most of the major criteria, showcasing a search box, shopping cart, and sign-in above the fold. What it found was that overall, sites did not stack up against the study's criteria; the average score...

  6. How Personalizing Websites With Dynamic Content Increases Engagement

    Dynamic website personalization (DWP) is the ability to dynamically change the content, messaging, and offers displayed to a select visitor based on a set criteria. The criteria can be designed in almost any way imaginable: website behavior...