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  1. Google Tries to Steal How-To Traffic in Organic Search Results

    That leads me to wonder what Google's criteria is for determining where they pull information. When trying to come up with how-to items to search, my mind immediately went to food. The result used in this instance was the second organic search...

  2. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    When these purchase criteria are positively reinforced through multiple channels, we are typically more comfortable buying from the brand. Does an integrated search and social advertising strategy yield superior results to when they're pursued as...

  3. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    URL optimization, which looks at the on-page optimization score for individual URLs, and factors in criteria like number of detected errors, warnings, and notes for the URL. Searchmetrics has announced a new addition to the Searchmetrics Suite...

  4. Marin Software's Context Connect Helps Advertisers Identify Trends & Take Action

    Paired with Marin Software's Dynamic Actions, Context Connect further empowers advertisers with the ability to automatically adjust keyword bids and visibility based on custom criteria. Paid search impression volumes were 1,500 percent higher than...

  5. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    This site used responsive web design and featured most of the major criteria, showcasing a search box, shopping cart, and sign-in above the fold. What it found was that overall, sites did not stack up against the study's criteria; the average score...

  6. How Personalizing Websites With Dynamic Content Increases Engagement

    Dynamic website personalization (DWP) is the ability to dynamically change the content, messaging, and offers displayed to a select visitor based on a set criteria. The criteria can be designed in almost any way imaginable: website behavior...

  7. Seeking Search Engine Love? Begin With Yahoo, Bing, and Google Quality Website Guidelines

    As the ultimate destination for the brand, a website that delivers a quality user experience not only serves business objectives, but also meets criteria defined by search engines to determine which sites will be presented in SERPs to customers...

  8. How to Hire (and Keep) Digital Marketing Talent in 2014

    Hiring criteria and systems that include a detailed job description, years required, distinguish between paid or organic talent, make sure there is more than one interviewer, possibly include a series of tests and make sure that you are not only...