The frequency of news in the search results has fair coverage as well. By being able to add Google News results, they can increase their own brand coverage on the pages for their keywords they have relevant news stories for, particularly for...
More coverage at State of Search. Here's a quick recap of search and social marketing news and tips from the past week. SSL Web Sites Don't Get Ranking Boost In Google – Search Engine RoundtableThere are no ranking advantages or disadvantages of...
Upon launch we’ll only recognize one “must_be_before” tag, but beginning on April 1st, 2014, you’ll be able to stack up to 50 of them in your code to offer greater coverage for your site," says Bing. Much like in 2012, the April Fools' Day pranks...
Many SEO professionals and link builders have found that HelpAReporter.com is a great way to get editorial coverage and even great editorial links for their clients. Online News Rooms Grow Up, Go Social, Get Optimized Lisa Buyer says that while...
Although Search Engine Watch could provide traditional news coverage of his remarks, it seems more appropriate to use Tweets from the conference to illustrate Snoddy’s point that “Twitter is the shortest distance between you and what interests you...
Create a familiar pattern with your videos: same location (or a variety of awesome locations); same flow or pattern of information coverage; same tone of voice; same presenter if desired, etc. For many years, Matt Cutts of Google has been providing...
Many PR people stop at getting media coverage and think their job is done. Public relations enhances SEO by focusing on what’s newsworthy, crafting a great story, finding editorial opportunities, getting coverage and building relationships with...
For more useful conference takeaways, see our SES Chicago blog coverage and check out SEW Weekly (also available on iTunes). In this week’s episode, Thom Craver and Miranda Miller shared the top news and resources from Chicago.
YouTube's Elections Hub will have live election coverage starting at 7 p.m. In the program announcement, YouTube News Whether you’re vlogging about which candidate you support, capturing footage of the long line at your polling place, or...
If that’s the case, then you’ll need to time your launch date accordingly and so you can “piggyback” on potential interest and media coverage surrounding the event. There are a bunch of these sites and all they do is curate infographics so getting...
Be sure to tune in Thursday November 15th for live coverage from SES Chicago. Co-hosts Thom Craver and Miranda Miller lead the 30-minute live program, featuring news highlights and interviews with the people and companies impacting search and...
SEMPO believes that this review and revision would be positive steps to take, and not merely in light of recent media coverage of this subject. Search marketing industry association SEMPO has appealed to the FTC for a review and revision of the...
The PR team excels at getting coverage on external sites, the SEO team wants this coverage to include links to boost rankings and, in turn, conversions. If these two teams aren't working together, the PR team will often be doing cool campaigns that...
It's really hard to quantify what it's doing for me, but when NASA mentions our coverage in a press conference, I think I'm on the right track. Fraser Cain: I'm Fraser Cain, the publisher of Universe Today: a space and astronomy news website read...
Use your blog categories to inspire themed content for different days of the week, ensuring balanced coverage of your topics. Ideally, you’re planning your upcoming content using an editorial calendar and leaving space for coverage or current events.
Trying to have content removed from Google’s index by way of a lawsuit generates news coverage of said lawsuit and perpetuates the information the person is trying to suppress. In the 2011 defamation suit, Katz’s lawyer Todd Levine issued a stern...
Don’t forget channel coverage. Many who are eager to "get ahead" with their search engine optimization (SEO) program are typically consumed with the latest and greatest SEO techniques, how they are sure to work as well as fantasizing over their...
Beyond marketing and sales objectives, search and social media marketing programs can affect increases in media coverage, attracting new employees and serving as a facilitator for better online customer service.
Based on industry feedback from our coverage of the Intelligent Positioning study in February, Search Engine Watch decided to embark on its own study, one that would look at both major U.S.search engines (Google and Bing) to gauge how well...
If much of the coverage is to be taken at face value, brand queries (both corporate and personal) have been among those most impacted by the change, presumably because Google has “deeper Google+ knowledge” of brands than it does for other queries.
