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  1. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    It's human nature to be drawn to drama and controversy, so bad news can spread fast, meaning negative press can often replace years of positive media coverage. This reflects how opinion and coverage of the event, covered extensively on social...

  2. Patch.com, Huffington Post Dominate Google News Results [Study]

    The frequency of news in the search results has fair coverage as well. By being able to add Google News results, they can increase their own brand coverage on the pages for their keywords they have relevant news stories for, particularly for...

  3. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Upon launch we’ll only recognize one “must_be_before” tag, but beginning on April 1st, 2014, you’ll be able to stack up to 50 of them in your code to offer greater coverage for your site," says Bing. Much like in 2012, the April Fools' Day pranks...

  4. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    Many SEO professionals and link builders have found that HelpAReporter.com is a great way to get editorial coverage and even great editorial links for their clients. Online News Rooms Grow Up, Go Social, Get Optimized Lisa Buyer says that while...

  5. Google, Bing & Yahoo Tracking the 2012 Presidential Election Results

    YouTube's Elections Hub will have live election coverage starting at 7 p.m. In the program announcement, YouTube News Whether you’re vlogging about which candidate you support, capturing footage of the long line at your polling place, or...

  6. The Client’s Guide to Publishing Infographics

    If that’s the case, then you’ll need to time your launch date accordingly and so you can “piggyback” on potential interest and media coverage surrounding the event. There are a bunch of these sites and all they do is curate infographics so getting...

  7. SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

    SEMPO believes that this review and revision would be positive steps to take, and not merely in light of recent media coverage of this subject. Search marketing industry association SEMPO has appealed to the FTC for a review and revision of the...