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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    On Tuesday, I had the opportunity to attend the fabulous ClickZ Live conference in downtown San Francisco. Impression share less than 80 percent (for search campaigns) In the afternoon, I attended a search session called "Mastering the PPC...

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    The original search marketing conference is back! The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). This is a rebirth of Search Engine Strategies, the original search...

  3. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    A culmination of several months' work and a year’s planning, ClickZ Live is the rebranded conference of the former SES and recognizes the ever-evolving changes taking place in the digital marketing industry, which has moved far beyond just search.

  4. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Many marketers are over the moon about the 'new' concept of content marketing as a key component to SEO, few realize that content marketing has been around for 50 years in an offline world," said Scott who attended his first Search Engine...

  5. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    And when you go and view that guest blog post in question, it actually went above and beyond proper linking for guest blog posts because the post only links to Google's own sites as well as a single link to a Pubcon conference session, despite...