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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    On Tuesday, I had the opportunity to attend the fabulous ClickZ Live conference in downtown San Francisco. Impression share less than 80 percent (for search campaigns) In the afternoon, I attended a search session called "Mastering the PPC...

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    The original search marketing conference is back! The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). This is a rebirth of Search Engine Strategies, the original search...

  3. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    A culmination of several months' work and a year’s planning, ClickZ Live is the rebranded conference of the former SES and recognizes the ever-evolving changes taking place in the digital marketing industry, which has moved far beyond just search.

  4. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Many marketers are over the moon about the 'new' concept of content marketing as a key component to SEO, few realize that content marketing has been around for 50 years in an offline world," said Scott who attended his first Search Engine...