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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Grehan oversaw the evolution of the content at SES to serve the broader digital marketing community. A culmination of several months' work and a year’s planning, ClickZ Live is the rebranded conference of the former SES and recognizes the ever...

  2. What is SEM? Depends on Who You Ask

    CIO.com recognizes SEM as a combination of paid advertising, search engine optimized design, marketing copy, involvement with the online community, and keywords. Search engines, leading authorities, and industry professionals fail to agree on the...

  3. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    This has become somewhat of a mantra for the marketing community ever since Google's ZMOT ("zero moment of truth") campaign launched. Throughout the week I will be meeting with key industry leaders and brands across all digital, search and social...

  4. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    Genuinely engaging with our passionate YouTube community is the other part, and that helps drive our business. Understanding the important role of video in the beauty industry is a given, so we had the foresight to fully integrate YouTube into our...

  5. The Role of #Hashtags in Social Media and Search

    Recent Google updates have amplified visibility of hashtags in organic search results on Google.com as well as Google+ as demonstrated by the results of a Google search query for #milliondollarwebsites used to promote my book and Google+ Community.