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Search Command

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  1. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    One of the most important organizing concepts in command and control, designed to address the issue of uncertainty, is the OODA Loop. Proving the Value of Your Search Campaign: Tangible SEO Metrics Target audience: Personas, keyword search volume...

  2. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    Tip: Run a site command combined with an intitle command to find gaps in content, based on target keywords. Definitely want to consolidate search equity across duplicate pages (although that wasn’t necessarily the case in this situation).

  3. Advanced Search Operator Tactics

    While this isn't an advanced search command, it is so cool! Cornerstone of Any Search Command SEO: Google Commands Again, this isn't a search command, but Google Verbatim allows you to search using the exact keyword you typed, so no spelling...

  4. Innovate or Die: Where Will SEM (and You) be in 5 Years?

    SEM analysts won’t be as much of a commodity as before, and will command somewhat lower salaries. With the current innovation in search engine marketing (SEM) and the seismic shift of offline dollars to online, our industry is the Wild West with a...

  5. The 'Hoarding' Template: A Perfect Model for Your AdWords Campaign

    If you tell their story and highlight what matters to them, you’ll command their attention and stoke their hunger for transformation. In order to write a teaser ad, you have to get clear on the deepest pain that triggered the search.

  6. Proper SEO and the Robots.txt File

    There's no "/allow" command in the robots.txt file, so there's no need to add it to the robots.txt file. When it comes to SEO, most people understand that a website must have content, "search engine friendly" site architecture/HTML, and meta data...