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  1. Higher Education Searches Rise on Google, Reveal Marketing Opportunity [Study]

    Even though demand was up, clicks were down 7 percent. Howard said educational institutes without a physical location should think about how to stress any community-related activities that surround its educational offering, whether it's forums...

  2. SearchDay | "Must Have" Directories

    The Guidelines: Define the technical life-cycle of a "click" and outline standard methodologies by which clicks should be measured and . I touched on the subject here: http://forums.searchenginewatch.com/showthread.php?

  3. SEO Baseline: U.S. Presidential Election 2008

    In the meantime, share your thoughts on strategies for the presidential hopefuls at the Search Engine Watch Forums, or if this really fired you up, apply for a job on Obama's team. These people better enjoy the five-cent clicks while they last.

  4. Need Sitelinks? Show Google Your Site Is Useful

    I look forward to further discussion on this topic and to hear from others who have tested this system, so join the discussion in the Search Engine Watch Forums. Obviously any more links on a SERP means a division of possible clicks.

  5. Google Sitelinks - The Good, the Bad, and the Ugly

    The eight blue links (Forums, Search Marketing 101, Stats, Blog, Subscribe to RSS Feeds, Links (Search Engine Watch), Experts, Subscribe) below the description and URL information are an example of good sitelinks.

  6. Tips for Google Site and Category Exclusion Tool

    You waste budget because contextual ads appear on sites that are "poor quality," meaning visitors to those sites are not likely to convert, even if your ads garner clicks. But the advertiser might think twice before excluding sites in the juvenile...

  7. Search Marketers' Wish Lists

    A closer integration of tools into account management, such as the ability to add keyword suggestions to your account in a few clicks. If you want to share your own wish list, or discuss any of the ones shared here, feel free to join the...