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  1. 4 SEO Myths & Conspiracy Theories Google's Matt Cutts Wants to Die

    And then, along the way, if somebody clicks on ads, that's great. And having worked in the search-quality group, and working at Google for over 13 years, I can say, here's the mental model you need to understand why Google does what it does in the...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    It's critical to write unique, compelling ads that attract targeted clicks otherwise you can have all the visibility in the world, but no one clicks on your ads. How do they organize their keyword grouping and is there a better way to drive up my...

  3. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Unfortunately, the focus on paid has made it tougher on those seeking to appear in organic search engine results, which attracts more clicks from users on search engine results pages. And, despite believing they are being provided quality service...

  4. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    That will show you the top pages from your website ranking in Google (receiving impressions and clicks via various keywords). If you were hit by and algorithm update, then using this feature can help you identify pages that saw a steep drop in...

  5. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    The latest version of Demographic insight about your site visitors is extractable with just a few clicks. In this article, I’m going to focus on a key insight around how Superstar SEOs approach content in today’s post-Panda/Penguin/Hummingbird...

  6. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    However, when she clicks on the floor plan to enlarge it, the screen goes blank. After all, if this home builder can't afford to build a decent website, how can they build a quality house? However, the questions are had the builder used a website...

  7. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    GA will integrate the full conversion path of campaigns, including Campaign clicks, Play Store views, Installs, New Users,and Installs resulting from Google Search (including Google Organic) through an exclusive view into the Google Play Store...

  8. Google AdWords Keyword Planner vs. Keyword Tool: SEO & PPC Feature Comparison

    If "Get estimates" is chosen, the planner displays estimations concerning possible clicks, impressions, positions, costs, CTR, and CPC of the keywords after the insertion of offer and daily budget. However, experience of the Keyword Tool has shown...