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  1. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    That includes the number of impressions, clicks, click-through rate (CTR), and average position. The most important columns for our purposes today are impressions and clicks. Also, by clicking the Top Pages report, you can view all of the landing...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    At no cost, these extensions are said to have increased headline clicks by 10 percent in recent tests. According to Pease, mobile growth is exploding and in a study she quoted by Marin, mobile will drive 50 percent of PPC clicks by the end of 2015.

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    It's critical to write unique, compelling ads that attract targeted clicks otherwise you can have all the visibility in the world, but no one clicks on your ads. How do they organize their keyword grouping and is there a better way to drive up my...

  4. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Unfortunately, the focus on paid has made it tougher on those seeking to appear in organic search engine results, which attracts more clicks from users on search engine results pages. And, despite believing they are being provided quality service...

  5. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    That will show you the top pages from your website ranking in Google (receiving impressions and clicks via various keywords). If you were hit by and algorithm update, then using this feature can help you identify pages that saw a steep drop in...

  6. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    The latest version of Demographic insight about your site visitors is extractable with just a few clicks. In this article, I’m going to focus on a key insight around how Superstar SEOs approach content in today’s post-Panda/Penguin/Hummingbird...

  7. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    However, when she clicks on the floor plan to enlarge it, the screen goes blank. After all, if this home builder can't afford to build a decent website, how can they build a quality house? However, the questions are had the builder used a website...