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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    It's critical to write unique, compelling ads that attract targeted clicks otherwise you can have all the visibility in the world, but no one clicks on your ads. If you're doing paid search, you typically want to know which keywords your...

  2. Google AdWords Adds Consumer Rating Annotations

    Clicks on ratings and clicks on a business's homepage from the survey details window are free, and aren’t reported in performance statistics, said AdWords. Up to three of your best ratings show below the text of your search ads, along with a link...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    I am a case study of one so my research is extremely limited, but my daughter clicks in-app ads all the time. I don’t know about you, but most mothers I know aren’t spending their time looking at pictures of animals, or coloring barnyard pictures...

  4. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Consider experimenting with a set of your highest volume ad groups by conversions and clicks. 2013 brought enhanced campaigns – the good and the bad – to search marketers. Last year's mobile bid multiplier dilemma has now left search marketers with...

  5. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin research shows one in five paid shopping clicks last year was a PLA, increasing the overall click-through rate (CTR) by 6 percent, while text ads CTR dropped 13 percent. The percentage of mobile shoppers will continue to grow as well, and...

  6. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    While more spend gets me additional impressions and clicks, it would result in spending my budget way before the month ended. Also, it's important to note that the estimates for impressions, clicks, and costs may be somewhat different than what the...

  7. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    If you look at a traditional email response-rate report you might see trends for opens, clicks, actions, etc.but what you want to start to do is ask, "Who's engaging? He cautioned that some consumers just don't just engage in email, but instead...