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  1. Travel PPC: Top Advertisers, Keywords & Destinations [Report]

    Here are the travel destination keywords that received the most clicks from January to April 2014: Search marketing intelligence company AdGooroo has released its annual report providing insight into U.S.travel advertising, which was the seventh...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    I am a case study of one so my research is extremely limited, but my daughter clicks in-app ads all the time. I don’t know about you, but most mothers I know aren’t spending their time looking at pictures of animals, or coloring barnyard pictures...

  3. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Consider experimenting with a set of your highest volume ad groups by conversions and clicks. 2013 brought enhanced campaigns – the good and the bad – to search marketers. Last year's mobile bid multiplier dilemma has now left search marketers with...

  4. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin research shows one in five paid shopping clicks last year was a PLA, increasing the overall click-through rate (CTR) by 6 percent, while text ads CTR dropped 13 percent. The percentage of mobile shoppers will continue to grow as well, and...

  5. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    While more spend gets me additional impressions and clicks, it would result in spending my budget way before the month ended. Also, it's important to note that the estimates for impressions, clicks, and costs may be somewhat different than what the...