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  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Fashion – The Search Agents"Overall impressions increased 4%, click-through rate increased 15%, and clicks increased 11.7% … 8.8% increase in CPC and a 21.6% increase in spend, YoY. Facebook Announces Cost-Per-Action Bidding – Marketing...

  2. The Search Agency Launches Local Search Campaign Management Platform

    With those three inputs…we're able to launch very focused, hyper-local campaigns while offering optimal clicks," he said. Through The Search Agency, you will be able to focus down on local parameters, and be able to do it with preconfigured terms...

  3. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    When a user clicks on the offer extension link users will be taken to a Google-hosted landing page. Here are the top three new or completely overhauled ad extensions you should use in your mobile campaigns to increase clicks and conversions.

  4. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Whether your customers are seeking to treat health symptoms, get a better night’s sleep, find a new place to live, increase profitability of a business, reduce tax liability, find a destination for a wedding, or purchase a more fuel-efficient...

  5. Social PR Tips to Get Fit for 2013 Digital Marketing

    Bidding on related terms to a recall or a community event will also let you assess just how big of a deal the subject is to your customers, because you will see how many impressions and clicks there actually were on the related keywords.

  6. Google AdWords Geo-Targeting Settings: How to Stop Losing Money

    Whether you run a local brick-and-mortar store and want to drive more foot traffic or a national business that can only service a few areas of the country, when you geo-target your ads the general idea has always been to get clicks and customers...

  7. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    Negative keywords prevent ads from showing on search queries that aren’t relevant to your product, thereby reducing unwanted impressions and clicks. For example, search terms that didn’t have a significant volume or where no clicks occurred in 30...

  8. Google Redesigns Local Mobile Ad Formats, Claims 100% Increase in CTR

    Impressions, clicks, and conversions are all recorded through AdWords. Once the user clicks the ad, the website opens inside the Maps app limiting confusion and “without losing context. Location Extensions can show local data in the map block of...