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  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    In the U.S.seasonal shoppers turned to these deviceson key 2013 shopping dates with more than one out of every three paid search clicks originating from phones and tablets. Nearly half of all mobile searcherssay they would be more likely to turn to...

  2. 7 Ways to Make Your Google Search Result Stand Out

    For more tips on titles, see "How to Write Title Tags for Search Engine Optimization" and "Ecommerce Title Tags: Top 5 Ways to Increase Clicks". By helping Google understand the link between your business listings and your website, you are more...

  3. Google: 70% of Mobile Searchers Call a Business Directly From Search Results [Study]

    Google: 88% of Mobile Search Ad Clicks are Incremental to Organic Clicks A new survey of 3,000 mobile searchers who recently made purchases in seven verticals (Travel, Restaurant, Auto, Local Services, Retail, Finance, Technology) revealed that 70...

  4. SES San Francisco Digital Swag: Bing Ads Insights, Marketing E-Books & More

    Which combinations of phrases drive the best performance and more clicks? Local business visibility in search results. Google's Knowledge Graph. Mark Traphagen Google+ Hangout on the impact of Google+ on SEO, from Eric Enge at Stone Temple Consulting.

  5. 10 Google Analytics Custom Events That Track the Untrackable

    Affiliate marketers typically receive special HTML from affiliate networks, which allows their business partners to track link clicks and keep track of sales, leads and payments. Custom events are implemented by adding an HTML event to an element...

  6. Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

    Take the time to look at the historical data before setting the bid adjustment or you will get nickel-and-dimed over time on mobile clicks. Mobile Clicks are Valuable Clicks On the other hand, if the business is headquartered in Texas and the Texas...

  7. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    However, after everything was fixed by the AdWords technical folks, these search retargeting campaigns began to act as 'black holes' for the affected searches, preventing branded ads from showing to paid members and dropping the percent of branded...