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  1. Mobile Advertising Measurement: Winning the Long Game

    For example, with in-app analytics you can measure button clicks, ad clicks, levels completed, content read, or any other definable event. Search: The user completed a search within your app. Long-term campaigns are designed to acquire quality...

  2. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    Should you really be chasing a higher position in order to get the incremental clicks? It's so easy to think about average position, keywords, match types, bids, etc.that too often brands forget about what the ultimate purpose of running a paid...

  3. Travel PPC: Top Advertisers, Keywords & Destinations [Report]

    Here are the travel destination keywords that received the most clicks from January to April 2014: Search marketing intelligence company AdGooroo has released its annual report providing insight into U.S.travel advertising, which was the seventh...