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  1. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella...

  2. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Broad match keywords offer 70 percent more clicks than exact match. And Search Term Reports are a search marketer's best friend because they're a great source for both negative and positive keywords. Bing Ads provided Search Engine Watch with broad...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    It's critical to write unique, compelling ads that attract targeted clicks otherwise you can have all the visibility in the world, but no one clicks on your ads. If we change the keyword phrase slightly to "Search Marketing Consultant", there are...

  4. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Unfortunately, the focus on paid has made it tougher on those seeking to appear in organic search engine results, which attracts more clicks from users on search engine results pages. Like finding hidden treasure, search engine optimization (SEO...

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    You can maximize engagement, brand preference, loyalty, and sales by delivering highly personalized experiences that customize your site to each visitor based on current and past behaviors (clicks, searches, views, etc.as well as additional...

  6. Google AdWords Adds Consumer Rating Annotations

    Clicks on ratings and clicks on a business's homepage from the survey details window are free, and aren’t reported in performance statistics, said AdWords. Up to three of your best ratings show below the text of your search ads, along with a link...