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  1. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    Around the world, Google dominates in the global search engine market share, with 74 percent of the impressions, 61 percent of the clicks, and 86 percent of the cost. With mobile impressions discounted over those on desktop, the surge in mobile...

  2. Introducing the Local Marketing Adoption Curve

    At this point, you should be getting enough analytics data – through clicks as well as click-to-call tracking – to start capitalizing on the opportunity to build market leadership for your brand. Because local truly puts the customer at the center...

  3. The Evolution of SERPs and User Behaviors

    Knowledge Graph can take away clicks, but only if the information in there is relevant to the users search. In 2005, if you weren’t in the top three listings, you probably weren’t getting clicks. Sure, the number one listing will still get more...

  4. Drive Your Clicks In-Store With Local Inventory Ads

    Currently, if a user clicks on a local inventory ad, they are taken to a Google-hosted merchant page instead of the product-specific page of the website. This new ad type is the perfect way to reach users while they are moving from online search to...

  5. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    The AdWords default settings are all about getting you the most impressions and clicks possible. Scour your search queries for keywords that you don’t want to attract and turn them into negatives. Blending in on the Search Results Page

  6. SEO Is No One-Trick Pony

    You can see how people are navigating the site, in real time (as well as view recorded visits), gain insight on what the experience looks like in different browsers/platforms, get insight via heat maps for mouse movements, clicks, and scroll depth...

  7. How Top Restaurants Serve Up and Stack Up in Mobile SEO

    Click depth warnings, signaling a site buried pages more than three clicks away from the home page The Search Agency (TSA) has conducted yet another analysis of how top companies are creating their mobile experiences online, and this time, it sank...

  8. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    When a consumer clicks on a retailers' PPC campaign, they want to be directed to a landing page where they can clearly see the seasonal products advertised. Find out more about Adthena's Competitive Intelligence for Search services.