SEO News

Search Changes

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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    An often-overlooked skill of a successful paid search account manager is resourceful, creative sleuthing. There were no account-wide bid algorithm changes or anything along those lines. We thought perhaps search queries had shifted to themes that...

  2. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    A culmination of several months' work and a year’s planning, ClickZ Live is the rebranded conference of the former SES and recognizes the ever-evolving changes taking place in the digital marketing industry, which has moved far beyond just search.

  3. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Many search marketers consider Facebook to be a crucial part of any online marketing campaign. But as Facebook continues to make changes and evolve, they they keep reducing the visibility of businesses and their Facebook pages in order to encourage...

  4. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    With all the changes in search, content is now the center of the marketing universe. The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some of the burning questions of 2014, like, "How do we measure our content?

  5. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    Cutts also gives us a rare heads up into some algorithmic changes that are coming in to the search results. So as Google can separate between popularity and authority, how does it then decide based on those factors which search results to show for...

  6. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    Only 3 percent of SMBs say PPC is effective, and many don't understand the difference between traditional search ads and remarketing ads. Small businesses don't understand the importance of conversion, and believe the tactics are limited to onsite...

  7. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Competitor Alerts to Monitor Search Activity and Changes If we change the keyword phrase slightly to "Search Marketing Consultant", there are still 5,400 searches per month (2,700 less) but a CPC of $13.99 (17 percent less).

  8. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    Also coming into play is the vast number of changes and tweaks that Google makes to its search algorithms at any time. We rolled out something like 665 different changes to how we rank search results in 2012, so any given day, the odds that we're...