SEO News

Search Center Research Development

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  1. How Big Data is Fundamentally Changing Local Search

    Providing data to newcomers in the local space can provide valuable brand visibility and development insight for legacy organizations. In January 2011, the Pew Research Center conducted a broad research initiative to better understand how people...

  2. Integrated Marketing: Why Search Needs a Large Seat at the Table

    Dana Todd (SVP, Marketing and Business Development, Performics) moderated the panel, which featured Lars Feely (Group Search Director, Neo@Ogilvy), Brenda Fiala (VP Strategy, Blast Radius), Mark Huffman (Executive Production Manager, Procter a...

  3. Google, Microsoft, Yahoo Working With White House on Do No Track Browsing

    It doesn’t protect your data in the instances of market research, product development, or inquiries from law enforcement. Fla.and two watchdog groups –  Consumer Watchdog and the Electronic Privacy Information Center – began pushing the FTC to...

  4. Creating an In-House Search Marketing Center of Excellence

    Enhanced Search Visibility by Continuous Training and Development This group will almost entirely train the entire organization but notable among them are the IT group, development group, copywriters, corporate communications, design group, project...

  5. Search, Social Media & the Offline Purchase

    This provides strategic guidance in marketing communications, media strategy, customer service, product development.the list goes on and on. Learn about PPC management, keyword research, search engine optimization (SEO), social media, local, mobile...

  6. Gain Efficiencies with a Global Search Center of Excellence

    The most common attribute that companies with successful global search programs share is the development of a Search Council or Search Center of Excellence (COE). While having a Search Center of Excellence doesn't guarantee success, it brings...