SEO News

Search Center Research

RSS
  1. Drive Your Clicks In-Store With Local Inventory Ads

    In the U.K.percent of transactions still happen in-store, despite more and more people doing their research online first. These will need to be uploaded to the merchant center. This new ad type is the perfect way to reach users while they are...

  2. Google Dorking: Feds Warn Against Malicious Cyber Actors

    As a result, Public Intelligence, the research project that says it "[aggregates] the collective work of independent researchers around the globe who wish to defend the public's right to access information," has posted the release on its website.

  3. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    In fact, research from Google indicates 70 percent of mobile searchers said they click to call businesses from the search results. Data from Google suggests the phone call falls into both the research and purchase phase (top and bottom of the...

  4. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    PLAs in 2013: The Research Marin’s research shows retailers increased PLA spend in 2013 by nearly 300 percent. In December, Marin research showed smartphone CPC lower than desktop and tablet – even during the 2013 holiday shopping season.

  5. A New Direction for SEO in 2014: The Secure Search Manifesto

    Make sure that you measure rank and performance by device type – research shows that rank and conversions on tablets, phone, and desktop vary dramatically. Secure search ensured that adapting to change was no longer an option but a necessity.