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Search Center Product Listing Ads

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  1. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October of 2012. When it came to how much budget PLAs were afforded versus text ads in 2013, Marin’s data showed that from January through October, PLA allocation rose...

  2. 5 Google Dynamic Remarketing Ads Best Practices

    Send a data feed to the Google Merchant Center Login: You're already doing this if your listing on Product Listing Ads or AdWords. You can liken remarketing with Google to using Product Listing Ads. Include images in your ads: Product Listing Ads...

  3. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Important note: in AdWords, one type of ad, Product Listing Ads, doesn't use keywords at all. Instead of keywords, PLAs use product targets to determine when products in the Merchant Center account appear in the sponsored results.

  4. Product Listing Ads: How to Maximize Your Returns

    Product Listing Ads (PLAs) were introduced by Google last year as a way to deliver product specific ads containing an image. Link your Merchant Center account to AdWords, and you're ready to start showing the nice product specific ads with images...

  5. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    You need to control the feed to be able to control the errors in the Google Merchant Center just to make sure your products are still live on Google Product Listing Ads. Product Listing Ads bidding on paid Google Shopping allows merchants to...

  6. Google Product Listing Ad Search Clicks Up 210%, PLA Budgets Grow 600% [Study]

    With Google’s transition to a paid shopping model, advertisers responded in Q4 by ramping up their budgets for product listing ads. Percent: The amount by which search click-throughs of PLA ads have increased in the past year (from 2.1 percent in...

  7. 8 Changes to Google AdWords in 2012 You Shouldn’t Miss

    First, they appear as a band of sponsored image ads, with product pictures, price and vendor, underneath the top search results listing: Watch Rimm-Kauffman Group’s webinar with Google about Product Listing Ads and read Google’s best practices for...

  8. Top 10 High Impact Google AdWords Innovations to Watch Now

    Product Listing Ads These ads are different from product extensions because the ads are shown in a non-highlighted sponsored area, directly under (or to the right of) the traditional top text ads. With a keyword search, Google will automatically...

  9. 5 Major Mistakes to Avoid When Managing the New Google Shopping

    AdWords and Product Listing ads are both managed through the AdWords client center, and they both appear on Google Shopping and Search, but that’s largely where their similarities stop. Setting up Product Listing Ads (PLAs) and Google Shopping can...

  10. Google & Ecommerce: 10 Things Business Owners Need to Know Before July

    Google Product Search, Google’s current free product listing program, will gradually be replaced by Product Listing Ads (PLAs) and ultimately Google Shopping. Product Listing ads appear for searches when Google determines the ad is relevant, and...