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  1. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October of 2012. When it came to how much budget PLAs were afforded versus text ads in 2013, Marin’s data showed that from January through October, PLA allocation rose...

  2. Google Display Network Remarketing: Convert The Prodigal Shopper

    Google Display Network Remarketing is a free remarketing program which integrates with AdWords, Google Analytics, and the Google Merchant Center to serve product or product page display ads to shoppers based on site pages they visit.

  3. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Important note: in AdWords, one type of ad, Product Listing Ads, doesn't use keywords at all. Instead of keywords, PLAs use product targets to determine when products in the Merchant Center account appear in the sponsored results.

  4. Product Listing Ads: How to Maximize Your Returns

    Link your Merchant Center account to AdWords, and you're ready to start showing the nice product specific ads with images and prices included. Product Listing Ads (PLAs) were introduced by Google last year as a way to deliver product specific ads...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Going Viral not Required to Succeed – with YouTube’s Lane Shackleton – Ramblings About SEO BlogThe product manager from YouTube's monetization team chats with Eric Enge about being successful on YouTube, the role of organic search, AdWords for...