From search marketing to social media, these are business game changers that open new opportunities and avenues to achieve a competitive edge. Among the growing number of marketing agencies and “experts” who produce such varied results under such...
Google Places For Business Gets Its Own iPhone App For Managing Listings [Update: Google Removed App] – Search Engine LandThe app was accidentally released early, no word on when/if it will actually be available again.
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
Facebook director of SMB Dan Levy announced at the Local Search Association show that 70 percent of Facebook users are connected to at least one local business page. Business will appear just like a user's friends.
Sharing new data and stories about U.S.small businesses on Facebook – Facebook MarketingFacebook reports there are more than 2 billion connections between local businesses and people; in an average week, there are over 645 million views of, and 13...
If you're a small local business, having a Google+ Local profile is imperative to putting your brand – quite literally – on the map. The key is to build a strong local page that includes all pertinent business information (address, contact...
A new Google Places for Business interface rolls out. Tips to Streamline Google AdWords for Small Business – ClickZ How can a legitimate business compete online? Try one or some of these combinations in Google AdWords to find the optimal formula...
Once the Wild West is tamed and everyone plays by the same playbook and rule book, the laws of business, community and life reassert themselves. Google’s drive to level the playing field will not abate as long until the complexity of its system is...
If you have an address that’s part of a shopping center or in a shared business, get familiar with MapMaker – it has the functionality to allow you to understand why your listing in Local results may not be as expected; including the ability to...
Remember when Google+ pulled their existing local listings and paired them with Zagat reviews, in order to share social endorsements, maps and business info with people on the go, giving them an edge for local search?
It’s important that business owners understand social is a broad communication medium in use by their customers. If they dislike you, we may still want to show you, but it may coincide with negative searches about your business, reinforcing the...
Business that are ready to adopt mobile as a key channel. Business that don’t believe their financial services product set aligns well to mobile behaviors (completing a mortgage app on a phone), and therefore avoid prioritization of their mobile...
Microconversions can have a very significant value to your business, especially when you consider that most people don't take action on one click to convert on your site.goals: If you aren’t trying mobile PPC, evaluate if this is feasible for your...
Success and value based metrics: This is every metric that measures success as defined by you and your business – goals, business outcome, sales, conversions such as downloads, bounce rate – revenue and return.
Hammering home his theme of “Business Optimization In A Digital Age” Avinash has been delighting and enlightening audiences in London, New York, Shanghai, Toronto, and now San Francisco. The SEW Eliminator quiz is new to SES San Fran and provides...
The top mobile user action for both SEO and PPC is making a phone call, so ensure your full phone number is visible at the top of the page.of mobile users call after a local business search. Be Local Regionalize “voice” to use local terms or slang...
Several of the forward-looking legacy players in the local search field, including Google, Yelp, Citysearch (via CityGrid) and several Better Business Bureau’s (e.g. In January 2011, the Pew Research Center conducted a broad research initiative to...
By teaming up with Yelp, Bing is able to provide searchers with richer local data – including review snippets, photos and business attributes – from one of the web’s leading local listing services. Bing and Yelp are teaming up to provide more local...
Now when people click on a search ad, Google will teleport through time and space – directly to a business location. Rotate evenly: Teleports visitor to a random business location and helpful for avoiding overcrowded business locations.
Digital World Expo: #DWExpo in its second year, Digital World Expo is an annual conference highlighting emerging interactive and digital media channels, including social and search with in-depth workshops for attendees and new business for...
