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  1. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Again, there's definitely a learning curve, so don't get frustrated. You can check out the Google Tag Manager Help Center to read those instructions. We know that the major search engines calculate dwell time, and that low dwell time can be a...

  2. New Data Mining Tool Will Let You Make Your Own Private Search Engine

    His hope is that anyone, regardless of technical background, can be involved in data mining and learning through discovery by building these search indexes. Garcia emphasizes that Minerazzi places users at the center of the search experience.

  3. Yahoo iPhone App Gets Story Summaries, Better Video & Image Search

    Using natural-language algorithms and machine learning, the app condenses news articles into 400-character dispatches for consumption on mobile devices. And, with the immersive imagery of our virtually endless newsfeed, the new Yahoo app has both...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    A new analysis says Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis "wrong". All this and much more in our quick recap of search and social...

  5. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    For example, if you knew your call center had an extremely high phone conversion rate, and that for this one month they were experiencing some slow days, wouldn’t you want to test a click-to-call campaign?

  6. Last Ditch Efforts to Halt New Google Privacy Policy

    If you’re just learning of this now and freaked out, there’s a really simple process for removing your search history from Google: We have notified over 350 million authenticated Google users and provided highly visible notifications on our home...

  7. Resources for Learning About PPC

    This time I’m focusing on resources from the search engines that will help anybody working in PPC – newbie or seasoned hand – continue learning or refresh their knowledge. Even if you’re not taking the exams, the Learning Center is a good reference...

  8. Going to SES Toronto 2010 to Keep Up-To-Date with Industry Trends and See New Products and Services

    Understanding these differences and learning to navigate your way through similar but different approaches to Search Engine Marketing (SEM), including search engine optimization (SEO) and pay-per-click (PPC) advertising, can help you grow your...

  9. Google Announces New Approach to Working with Ad Agencies

    New training materials to help agencies better understand recent changes in search marketing and AdWords functionality, available via webinar series, learning center, or on-site training at Google Penry Price, Google's Vice President of Global...

  10. Testing Apple iPad Tablet in New Rutgers Mini-MBA Digital Marketing Program

    The Rutgers Center for Management Development (CMD) is trying to integrate the benefits of in-person classroom learning with the power and flexibility of digital technology. Kennedy, the Founder & MP of Beyond Ink and the FP & CMO of Joblr.net...