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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    With all the changes in search, content is now the center of the marketing universe. The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some of the burning questions of 2014, like, "How do we measure our content?

  2. Digital Data Trends – Search, Social, & Content Fusion

    The session focused on the fusion of content, search, and social data. More than 2.7 zettabytes of digital data exist today and as content, search, and social media marketers, we are (in reality) part responsible for the 92 percent of global data...