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  1. Product Listing Ads: How to Maximize Your Returns

    Link your Merchant Center account to AdWords, and you're ready to start showing the nice product specific ads with images and prices included. Simply using a higher bid for a particular product in your feed won't guarantee it to show for a search...

  2. Yahoo iPhone App Gets Story Summaries, Better Video & Image Search

    And, with the immersive imagery of our virtually endless newsfeed, the new Yahoo app has both great technology and beautiful design front and center. The Yahoo app lets users search for news topics they are interested in and displays summarized...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    A new analysis says Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis "wrong". All this and much more in our quick recap of search and social...

  4. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    Bloomberg and the Center for Disease Control give insight into why Pennsylvania-based Rite Aid decided to focus their PPC more on the West Coast; occurrences of the flu began to rise in January, so Rite Aid took that into consideration and...

  5. Second Screen Engagement: Twitter VP @joell to Share Latest Trends #SESNY

    Search Engine Watch (SEW) asked Joel Lunenfeld (JL) four questions about his upcoming keynote. Users emerge from the center of the image, and move to the edge. As a user’s Tweet is retweeted, they are pulled back into the center of the image.