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  1. How to Identify Non-Ranking URL Page Types Using Google Site Search

    Quickly clicking through the Costco site, it's obvious that they use the sortBy parameter to invoke the sorting functionality for product category pages.http://www.costco.com/auto-tires.html? Focusing on benchmarking non-ranking URLs by page type...

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Google may start to group phrases together in the future due to Hummingbird that say there's 300 monthly searches overall for a category of phrases," Adams said. The unfortunate reality today as a result of secure search in terms of content...

  3. Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

    Search accounted for more revenue than display and mobile combined in 2013, and that declines in the overall share is due "to growth in Mobile and Mobile Search, which is included in the Mobile category," according to the latest IAB Internet...

  4. The Smart Way to Optimize Your Amazon Sales Strategy

    Before you start writing any content, check what the character limits for that product category are, since they can vary a fair bit. Not all product categories are eligible (e.g.books is a closed category) and only products that win the buy box are...

  5. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    All the sites in this category either used responsive web design or a dedicated mobile site, and all of the sites loaded in under five seconds. The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only...

  6. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    To get started, create a broadly-focused test that asks users how they would shop for products in your category. Next, do a narrowly-focused test on your website, screening only for users that are likely to shop for your category of services.

  7. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    Every model in AdWords fits into this category. But if the final search was a price comparison, then if I'd missed that then I might have missed out on their booking. We've had attribution tools in AdWords in a long time in the form of Search...

  8. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Remove the In-App game category from your campaign. More than likely, you don’t want any traffic from any games so just go ahead and remove this category. Here's a screenshot of this in-app game category in the AdWords interface:

  9. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Simply create a new Custom Audience based on a segment of website visitors who viewed a particular category of products. Then, use Facebook advertising to re-engage the product-category page visitors on with a tailored creative, incentive, or offer...