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  1. Disney Dominates Halloween Keyword Ad Spend

    Over the same time period, $67,000 was spent on keywords for costumes that contained the word "sexy," with another $42,000 was spent on keywords that fall into the "adult" category, such as French Maid, Playboy Bunny, Bond Girl, and Jessica Rabbit...

  2. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    One advertising platform that’s on the rise, according to Laszlo, is social media, which was included as its own category for the first time this year. This year, mobile revenues increased 76 percent to $5.3 billion from the $3 billion reported at...

  3. 6 Crucial Link Building Strategies to Drive Quality Traffic

    An update to the Webmaster Guidelines last month put cookie-cutter guest posts in the same category as scraped content. Since the days of Web 1.0, there have been many tactics that have enjoyed 15 seconds of fame and have then had to bow out due to...

  4. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    If your business falls into this category, it can be daunting to achieve top rankings for everything you offer. It's important to distinguish the bounce rate for organic visitors from other visitor types (i.e.direct visits, referral visits, etc.so...

  5. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    The consumers were prompted to search for a specific category keyword (for example, "hiking boots" or "small cars") on their desktop or laptop. In fact, when the subjects were asked what was top of mind when asked about a specific category keyword...

  6. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Retailers who want to create ad groups for products outside of Google's default labels (Brand, Category, etc.can assign parameters using this column, such as Best Seller or Greater than $60. Google creates ads for search using information about...