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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    An update to the Webmaster Guidelines last month put cookie-cutter guest posts in the same category as scraped content. Since the days of Web 1.0, there have been many tactics that have enjoyed 15 seconds of fame and have then had to bow out due to...

  2. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    If your business falls into this category, it can be daunting to achieve top rankings for everything you offer. It's important to distinguish the bounce rate for organic visitors from other visitor types (i.e.direct visits, referral visits, etc.so...

  3. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    The consumers were prompted to search for a specific category keyword (for example, "hiking boots" or "small cars") on their desktop or laptop. In fact, when the subjects were asked what was top of mind when asked about a specific category keyword...

  4. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Retailers who want to create ad groups for products outside of Google's default labels (Brand, Category, etc.can assign parameters using this column, such as Best Seller or Greater than $60. Google creates ads for search using information about...

  5. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Now when we run across a popular post related to that general category, we follow all of the active people on that post directly into our Parenting & Kids Circle. Don't lose sight of the fact that there is indirect Google search love for the...

  6. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    With 2014 data showing 10.6 billion online visits made on a smartphone versus 5.8 billion on a PC, the report cited that device usage varied by time of day and search category. Significant spikes in the restaurant category occurred after standard...