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  1. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    The consumers were prompted to search for a specific category keyword (for example, "hiking boots" or "small cars") on their desktop or laptop. In fact, when the subjects were asked what was top of mind when asked about a specific category keyword...

  2. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Retailers who want to create ad groups for products outside of Google's default labels (Brand, Category, etc.can assign parameters using this column, such as Best Seller or Greater than $60. Google creates ads for search using information about...

  3. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Now when we run across a popular post related to that general category, we follow all of the active people on that post directly into our Parenting & Kids Circle. Don't lose sight of the fact that there is indirect Google search love for the...

  4. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Each site that experienced a serious drop was in a different niche, so this wasn't a specific category that was targeted (like I have seen in the past). If a user searches for something specific, they should get specific answers in return (and not...

  5. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    With 2014 data showing 10.6 billion online visits made on a smartphone versus 5.8 billion on a PC, the report cited that device usage varied by time of day and search category. Significant spikes in the restaurant category occurred after standard...

  6. Travel PPC: Top Advertisers, Keywords & Destinations [Report]

    Search marketing intelligence company AdGooroo has released its annual report providing insight into U.S.travel advertising, which was the seventh highest spending paid search category last year. Interestingly, in 2013 Booking.com was the second...

  7. How to Use Google Analytics Site Search Reports

    As mentioned above, this data can also be broken down by category, so if you have set this up, click the link above the data table for "Site Search Category" and you will be able to see this data. Here you pop in each category parameter and you...

  8. Top Brands Now Testing Pinterest Promoted Pins

    Now, Pinterest is taking the test into the next phase with a group of leading brands that will try promoted pins advertising for search and category feeds. In October, Search Engine Watch covered the promoted pins debut, saying the advertisements...

  9. How to Identify Non-Ranking URL Page Types Using Google Site Search

    Quickly clicking through the Costco site, it's obvious that they use the sortBy parameter to invoke the sorting functionality for product category pages.http://www.costco.com/auto-tires.html? Focusing on benchmarking non-ranking URLs by page type...

  10. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Google may start to group phrases together in the future due to Hummingbird that say there's 300 monthly searches overall for a category of phrases," Adams said. The unfortunate reality today as a result of secure search in terms of content...