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  1. BloomReach Adds 4 New Metrics to Measure Page Quality

    The company gives an example of where this new technology can be useful, saying “a category page launched with 10 products with every product matched to the category can become low quality if some of the products quickly go out-of-stock or are...

  2. Product Listing Ads: How to Maximize Your Returns

    You can choose your entire inventory as a target, or you can set a target to be one brand, or one category, or even one product. If you currently split your targets by brand or by category then you're using the same bid for the high margin and high...

  3. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    If there is no one best fit, choose the category that best fits the app’s purpose but also contains the least number of competing apps. The category an app is submitted to is also important for better visibility in searches.

  4. SEO Keyword Strategy for Fashion Ecommerce Websites: It’s All About Trends

    Above and beyond the runway, it’s also possible to find search trend data for a given apparel category, in a more recent time frame. The same trend investigation in the Outerwear category in the last 90 days tell us that consumers are looking for...