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  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    For the first time in the study’s history, mobile ad revenues were broken into search and display categories. Outside of very specific niche categories where directories have a lot of value to add, we are seeing the end of an era or a transition...

  2. Introducing the Local Marketing Adoption Curve

    Title tags should include city, and meta descriptions should include categories. Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search, social, and...

  3. "Content Performance Marketing" – 3 Steps to Future Success

    Further, when looking at how content is performing, segment it by categories like: From more humble beginnings of White Hat SEOs touting "content is king" to massive campaigning from search engines and marketers around the idea of quality "content...

  4. Google Responds to 'Right to Be Forgotten' Questionnaire

    One of the most interesting questions is whether Google delists results displayed following a search in one of the following categories: And information about the specific search results in question. Have no fear: Google clearly says it removes...

  5. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according to a new AdGooroo report.

  6. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Un-engaging content: Even if your content doesn't fall in any of the categories above, it may still be a potential threat because users don't find it particularly interesting. It's critical to make Panda-proofing your site a priority, by habitually...

  7. Mobile Advertising Measurement: Winning the Long Game

    Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns: Search: The user completed a search within your app. Long-term campaigns are designed to acquire quality, long-term users that remain engaged and...

  8. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    They were then shown either a control search engine results page (SERP) or Test SERP spotlighting one of the 12 categories: apparel and durables, auto, B2B, classified and local, consumer packaged goods (CPG), education, financial services...