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  1. Google Responds to 'Right to Be Forgotten' Questionnaire

    One of the most interesting questions is whether Google delists results displayed following a search in one of the following categories: And information about the specific search results in question. Have no fear: Google clearly says it removes...

  2. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according to a new AdGooroo report.

  3. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Un-engaging content: Even if your content doesn't fall in any of the categories above, it may still be a potential threat because users don't find it particularly interesting. It's critical to make Panda-proofing your site a priority, by habitually...

  4. Mobile Advertising Measurement: Winning the Long Game

    Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns: Search: The user completed a search within your app. Long-term campaigns are designed to acquire quality, long-term users that remain engaged and...

  5. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    They were then shown either a control search engine results page (SERP) or Test SERP spotlighting one of the 12 categories: apparel and durables, auto, B2B, classified and local, consumer packaged goods (CPG), education, financial services...

  6. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    Up to 60 percent of consumers used mobile exclusively to make a purchase decision in the categories of telecom, restaurants, auto, and entertainment, according to the latest research from xAd and Telmetrics in the third annual Mobile Path-to...