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  1. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Fleck then asked, "How does something that builds a connected Like or connected Fan give us that data layer in Social that allows us to begin to target on things like categories, content segregation, social linking index, and so forth ‐ so that we...

  2. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    For Niche Categories, Optimize for all Keyword Variations For niche terms and/or categories, optimizing for multiple lower volume terms can offer the potential of greater traffic in aggregate. Consumers have choices, not only where to shop, but...

  3. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    Here are three great broad categories to use for your next brainstorming session. They did a brilliant job with their Super Bowl ad that not only effectively showcased their different search features, but had an effective emotional hook that the...

  4. Rise of the New School SEO Professional

    Expanding into other results-oriented categories like content marketing or local search just makes sense. They are the children who can point out that the emperor has no clothes, or even worse that the fancy new parallax site is invisible to search...

  5. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    A lot of times an app can fit into several categories. Users can discover and find apps in two ways: searches through the app stores as well as searches on search engines. Just as Google and major search engines frown on keyword stuffing on...

  6. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    A lot of agencies list an all products bid or they use categories. They're going to roll it out to other categories as well and like I said it's a cool feature, hopefully they continue to do it because it's been great for conversion rates.