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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according to a new AdGooroo report.

  2. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Un-engaging content: Even if your content doesn't fall in any of the categories above, it may still be a potential threat because users don't find it particularly interesting. It's critical to make Panda-proofing your site a priority, by habitually...

  3. Mobile Advertising Measurement: Winning the Long Game

    Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns: Search: The user completed a search within your app. Long-term campaigns are designed to acquire quality, long-term users that remain engaged and...

  4. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    They were then shown either a control search engine results page (SERP) or Test SERP spotlighting one of the 12 categories: apparel and durables, auto, B2B, classified and local, consumer packaged goods (CPG), education, financial services...

  5. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Review the keywords and keyword categories driving traffic to pages now that Panda 4.0 has rolled out. They can promote and highlight the content on their site (so it can still be valuable for users), but it won't be indexed and found via search.

  6. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    Up to 60 percent of consumers used mobile exclusively to make a purchase decision in the categories of telecom, restaurants, auto, and entertainment, according to the latest research from xAd and Telmetrics in the third annual Mobile Path-to...

  7. How to Use Google Analytics Site Search Reports

    To get an even more detailed breakdown of data in the reports you can also specify categories, if that applies to your website. If your website has a search bar, you need to ensure you’re making the most of this valuable report in Google Analytics.

  8. Should You Syndicate Your Blog to Get More Traffic & Leads?

    Ensure that your content is a good fit for the site and will consistently fit into one or more of the categories on the syndicated network. Better search rankings as a result of those quality links. But I'd like to propose another variant which...