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Search Capability

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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Now ads will also begin to include capability to "app deep linking” to drive searchers directly to pages in an app encouraging further engagement. New mobile app promotion features will be launched across AdWords in search ads, Google Display...

  2. Writing Content for Users vs. Search Engines: Is There Still a Difference?

    As this semantic capability continues to develop, it will no long be necessary to write content for both user and search engines. There was a time when web copy written primarily for users or for search engines was quite a bit different.