Search Engine Watch got a sneak preview of Unruly Analytics yesterday in a Google+ Hangout. This new capability goes significantly beyond the useful information about how your ad is performing and who's engaging with it that is currently provided...
It rolled out the first iteration of its platform, Marin Search Marketer, in January 2008, and by the beginning of Q4, its customers were managing more than $200 million in annual paid search spending.
The lunchtime search is probably from a user looking for a meal. That includes the development of truly personal devices with apps and contacts that are representative of users and that give users the capability to reach into the digital world.
Have you ever done a search for a non-branded term that didn’t work for your brand, but saw ads for all your competitors? More than a few studies have shown that the value of paid search has a direct impact on offline sales.
The other tweak this change will necessitate is the separation of display and search campaigns. This has always been best practice for any knowledgeable advertiser, but with enhanced campaigns anyone leaving things combined will now lose device...
However, a really good site search might be an even better method for quick site access. This type of content development, search engine trolling, is against Google’s TOS and bad for users. Now authors make up tags on the fly, are given unlimited...
It’s time to take a trip down memory lane to look at the winning and losing moments in online and search marketing in 2012. Everyone loves the thrill of victory and the agony of defeat, so here are a few memorable highlights from search, social...
As the holiday shopping season kicks off with record Black Friday and Cyber Monday sales, it's a good time to examine how retailers are equipped to handle the onslaught of shopping search activity. Meanwhile, it's clear that users are embracing...
However, there should also be a capability to auto populate these fields based on custom rules in order to automate the population of these fields if necessary. Search engines have a very difficult time understanding frames and can't properly index...
Looking at the issue strictly from the standpoint of achieving a semantic search capability, it seemed that rather than trying to teach a computer how to think like a human, it would probably be much easier to teach humans how to present data in a...
Google's advanced voice search capability is now available on iOS in an update to its Google Search app. Announced in August, and already available on smartphones running Android 4.1 Jelly Bean, Google's updated voice search application looks set...
As such you’re likely to be investing in additional marketing services from brand advertising, to PPC (pay-per-click search advertising) and maybe even print advertising, TV or billboard depending on the size and nature of your business and...
The ad extensions will appear for paid search ads on both Bing and Yahoo. Microsoft employee Rishi Bal wrote in the official announcement, “It is worth noting that during our pilot phase of Sitelink Extensions, most of our advertisers experienced...
This is particularly true at early stages, before there are legions of apps that demonstrate its capability. Though this has lots of important implications for mobile local search (and for Google), it overshadowed other impactful features of the...
Either way, the data challenge mobile search engines ultimately face is that user led direct intention signals (i.e.the query string) are diminishing whilst the devices themselves hold the technological capability to send many many more contextual...
Geo-Variance Research Explores Search Results Across 10 U.S. While the best data is always going to be your own, Linkdex offers a big picture view of the problem, thanks to their capability to capture these insights across different geos.
The capability that is new is the integration of the output from an offline process into the main algo. One of the great things about this is that it causes the author of a piece of content to get their smiling face included in the search results...
Most sites will redirect from one to the other, or contain canonical tags, which will preclude the need for setting this here, but if you don’t have that capability, this is your way to tell Google. For example, if you have a .com site, hosted in...
Start with paid search and display advertising landing pages first, delve deeper with top referred pages but be careful with organic search entry pages due to varying traffic volume and search engine algorithm changes.
Google’s Priorities: Google+, Search Plus Your World s speech did a substantial bit of looking back over the relatively short period since he regained the CEO seat, and even more recently spoke at Zeitgeist 2011 in September.
