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  1. Evolution in Digital Marketing Skill Sets

    This turbulence is being exacerbated by new software technologies that enhance digital’s tracking and performance capabilities by providing better data and superior insights into digital campaigns like SEO, search engine marketing, and content.

  2. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    There are a lot of great writers here at Search Engine Watch. It allows you to go over, in great detail, how to use that product, how to hack it, how to accomplish current goals and the capabilities of the product or service in question.

  3. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    If you think about our search capabilities we have a great data set of topical information about topical tweets. The hierarchy within search really has to lend itself to that taxonomy. At the Citi Global Technology Conference in New York, Twitter’s...

  4. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    The result: Poor search visibility relative to competitors. The downside is that the crucial content or key product data may not be visible to search engines, which often will not parse the JavaScript.

  5. Marin Adds Google Shopping Campaign Management

    Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014. With this launch, "Marin becomes the only independent digital marketing platform to offer automated campaign...

  6. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations. Performing well in local search depends on many different tactics, so finding a partner...

  7. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    I managed to catch up with Stark at the Adobe Marketing Summits in Utah and London this year to talk in detail about Adobe Experience Manager, the reinvention of marketing, and how deep integration with content, search, and mobile marketing...