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  1. Marketing Automation & Search – 3 Strategies for Mutual Success

    This can be done on a separate budget that doesn't hit the search marketing team's (shh.don't let the automation team catch on). Keywords: For example, marketing automation platforms will give deep insights into which keywords existing leads are...

  2. BlueGlass Acquires Idealizer, Secures European Hub

    Founded in 2007, Idealizer specializes in search and content marketing, According to Zwicky, the Swiss team’s offerings mirror what BlueGlass does in the U.S.but also bring expertise in localization, internationalization and a European network of...

  3. Google AdWords New Enhanced Campaigns Connect Ads With Multi-Device Consumers

    This would take into consideration the capabilities of the device – such as whether the device can download apps or make phone calls. In the constantly connected world, consumers’ cross-platform behavior and search intent has changed over time:

  4. Is Super Bowl Advertising Money Well Spent?

    In the meantime, both the Adobe Digital Index team and Search Engine Watch are interested in hearing your thoughts. As media companies expand their digital content and ad insertion capabilities, especially in the area of video and mobile, and as...