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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more than 10 percent and the specific targeting capabilities are similar to what we find with paid search.

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Our GDN targeting found the right people based on cookies, or browser history, or search query history and that is great. Unlike the Search Network, you have a great deal of control over devices. Actually, the targeting capabilities on the GDN for...

  3. Pinterest Acquires VisualGraph to Boost Image Recognition

    Pinterest is refining its relevance capabilities with acquisition of startup company VisualGraph, an image recognition and visual search platform. Many speculate this move not only primes Pinterest to be a premier image search engine, but also an...

  4. 11 Must-Measure KPIs for Content Marketing Success

    The search community has always been infatuated with content in one format or another, and the saying "Content is King" isn't exactly new. However, the reality with content marketing that most people are starting to awaken to, is that content has...

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in organic search results. One of the key aspects of these businesses was, and still remains, the...

  6. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    The new multi-channel segmentation capabilities are best demonstrated by looking at some common scenarios in search and social media campaigns. Search & Social Google Analytics Advanced Segments Let's start with a refresher about what has changed...