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  1. Delving Into the Auction Insights Report

    The first great update to this report in June 2013 was when we were allowed to look at auction insights for a whole account, selected campaigns, selected ad groups, and selected keywords. Top-of-page percent – the proportion of time your ad...

  2. "Content Performance Marketing" – 3 Steps to Future Success

    Remember, content performance marketing is about marrying data with wisdom, and orchestrating campaigns that fit into the lives of your consumers. From more humble beginnings of White Hat SEOs touting "content is king" to massive campaigning from...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Impression share less than 80 percent (for search campaigns) In the afternoon, I attended a search session called "Mastering the PPC Challenge: Enhanced Campaigns, AdWords, PLAs, s a breakdown of the filters she suggested:

  4. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    The Facebook Exchange (FBX): Retarget select audiences based on traffic delivered through paid search and Google Shopping campaigns. As we're coming up on the one-year anniversary of Google enhanced campaigns, mobile has continued to cement itself...

  5. Google Reveals What New & Expectant Parents Search For

    It makes sense that content and campaigns should look great on mobile, then, and not just as a subset. With both Mother's Day and Father's Day approaching, Jordan Rost, Brad Johnsmeyer, and Allison Mooney of Google looked at Google search trends...

  6. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    He added that BrightEdge's Data Cube gives marketers in-depth and on-demand access to data that fuels their campaigns. And you can’t have successful SEO campaigns without the right staff. The 2014 Search Marketer Survey by BrightEdge aimed to...