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  1. 4 Critical Elements of a Successful Content Marketing Team

    Here's a closer look at the different functions and roles within a content marketing project, and who you need to have on board to ensure your content marketing strategy is successful. It's easy to see how this kind of expertise can make a...

  2. PPC Management Operations: The Ultimate Guide

    Now that you have recommendations on what to look for throughout the year, put it all together using your favorite project management tool (e.g.a combination of Excel spreadsheets and Basecamp). These advertising options can fall by the wayside in...

  3. Is Agile Marketing the Future of Search in 2013?

    For anyone who is experienced in SEO, I would suggest that rather than trying to develop new skills in search, perhaps you should buy a book on agile project management instead. There's a huge amount you can learn about marketing by reading about...

  4. ROPE: 4 Essentials for Global Integrated Digital Marketing

    Typically, among other things, agencies are very adept at project management and obviously should have experience with working with truly local partners or resources in supporting integrated marketing.

  5. In-House SEO: Top 3 SEO Initiatives Before the Year End Freeze

    Most of the times, 302 redirects happen when SEOs aren’t kept in the loop by IT or when the original project was defined then SEO considerations weren’t taken into account. Instead, you’re asked by your management and stakeholders to prioritize SEO...

  6. Search Engine Watch Redesign Breaks Records

    The ultimate aim of the project was to create a more attractive and engaging website that showed off all the great content we have and make it easier to find. However, to measure the success of a fluffy objective such as “create a more attractive...