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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    He added that BrightEdge's Data Cube gives marketers in-depth and on-demand access to data that fuels their campaigns. And you can’t have successful SEO campaigns without the right staff. The survey report, released this week, touches on questions...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing. If possible, try to monitor your competitor's landing pages for changes including price, offers...

  3. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The power to collaborate with other business units across a company and its teams when working on campaigns, so efforts are streamlined. The company's first step included implementing and integrating marketing automation, analytics, third-party...

  4. 26 Free Must-Have Tools for PPC Success

    Use it to create audiences, play around with targeting, and create an image bank for your campaigns. Nearly every craft uses tools to get the job done. Here are their top recommendations for 27 free, must-have tools for PPC success.

  5. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    We have a number of other marketing concerns within our link building campaigns that must be addressed as we're working to build links. That's precisely what Dinesh Agarwal did when, on Reddit, he asked if there were any small SEO tools people...

  6. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Ramp up those campaigns in January and Q1 to capitalize on the other side of the seasonality coin. Then light those campaigns up in the first week of January. Use your own historical data (look at all website traffic, not just PPC) or tools like...