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  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Over the years, search marketers have gotten very proficient at testing elements of their campaigns to drive optimal performance and find best-fit combinations. Many search marketers have learned the value of reporting on KPIs such as return on...

  2. Evolution in Digital Marketing Skill Sets

    This turbulence is being exacerbated by new software technologies that enhance digital’s tracking and performance capabilities by providing better data and superior insights into digital campaigns like SEO, search engine marketing, and content.

  3. Search Engine Marketing Checklist for Hotel Marketers

    A hotel booking engine website should always have three major page types and they normally serve well as landing pages for both paid search campaigns and search engine optimization campaigns: Identify and optimize the content of the top 100 pages...

  4. Introducing the Local Marketing Adoption Curve

    If you apply the time and resources to implement and track local campaigns, these efforts will yield solid results. Here, you want to cleanse your data and ensure that it is consistently distributed to the major search engines, IYPs, directories...

  5. 3 Building Blocks for Content and Search Marketing Success

    Content has become the catalyst that drives demand and fuels search and digital marketing campaigns. Balancing content and demand generation campaigns is a key focus for many businesses in 2015. In order to close the loop on your content and demand...

  6. "Content Performance Marketing" – 3 Steps to Future Success

    Remember, content performance marketing is about marrying data with wisdom, and orchestrating campaigns that fit into the lives of your consumers. From more humble beginnings of White Hat SEOs touting "content is king" to massive campaigning from...

  7. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Those that haven't used PPC Christmas campaigns before should use competitive intelligence tools to find the best keywords to target. While many retailers may think Christmas advertising campaigns should end just before the holiday period, this isn...