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  1. 5 Critical Factors for Optimized Mobile PPC Targeting

    It's OK to run some initial tests via mobile to get your feet wet; but mature campaigns need a thoughtful, purposeful mobile strategy in order to win big. Keep in mind, if you use Conversion Optimizer you can't use any bid modifiers within your...

  2. 10 SEO Truths of 2012 for Agencies & In-House Teams

    SEO data and SEO software should be considered a cost of doing business or executing a campaign just as email marketing campaigns require an email marketing platform. Having daily and weekly insight into all the SEO metrics included in an SEO...

  3. Leveraging Twitter & Facebook Ads at #SESChi

    He manages both Facebook and Twitter campaigns for clients and has been featured in a successful social ads case study by Twitter itself. AimClear’s Online Marketing Account Manager Morud lives and breathes Facebook marketing; she’s managed ad...

  4. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    We have no more insight here at Search Engine Watch than the general public as far as why General Motors’ ad campaigns failed. The experience of one social media marketing consultant, who managed Facebook ad campaigns for a number of small businesses.