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  1. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    But today, many mobile campaigns are measured based on the assumption that conversions related to mobile advertising should occur in-device. But when a tablet user accesses their device to search for information, browse, research, etc.have location...

  2. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    In order to face the growing uncertainty in SEO, you can apply the OODA loop concept to SEO campaigns. Moreover, in SEO, we are facing tremendous challenges, as data that was previously available to us is now being taken away, making it even harder...

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: This segment is especially useful when applied to standard or custom reports that show dimensions such as campaigns, keywords, geography, and items purchased. Segment reports by keywords that consist of 3, 4, 5 and 6+ words...