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  1. How to Spot Bad Data Within Your PPC Campaigns & What to do About It

    For example, we were working on a specific campaign that had been struggling for a couple of weeks and we couldn’t put our finger on the problem. Again, the performance trends weren’t indicative of changes made within a PPC campaign, but this was a...

  2. 6 Key Metrics for a Social Media Measurement Dashboard [Best of SEW 2010 #4”

    Likely one of your ultimate goals of a social media campaign is to drive visitors to a site where a conversion can take place. Editor's note: As 2010 winds down, we're celebrating the Best of 2010, our top 10 most popular columns of the year on...

  3. Search & Social Media in the Dutch Elections, Part 1: Twitter

    In this short series, we'll look at how the Dutch are using search and social media in the election campaign. We've seen quite a few articles on Search Engine Watch already about the use of search and social media in the U.K.and U.S.politics (see...