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Search Campaign Toe

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  1. Paid Search Ads Bring Big In-Store Results [Study]

    This will likely vary depending on merchant product category and paid search skill, so as always it’s best to put your toe in the water before investing your whole foot. Like any coupons, margins are a major consideration when embarking on a...

  2. Google Mobile Advertising: Start Now!

    For many advertisers, dipping a toe into mobile advertising means facing the complicated prospect of creating special versions of their web sites. At the risk of being accused of heresy, I'll start by describing the process of creating a Google...

  3. Search Engine Forums Spotlight

    Google Dips Toe in 'Reseller' Channel. A well designed PPC [Pay Per Click” campaign should convert at a higher rate than an organic listing since you can control what the visitor sees first by directing him to the most relevant landing page.