Campaign Management -- includes development or repurposing of content (creative, video, short and long-form. In 1990, the Gartner Group coined the acronym, ERP, for Enterprise Resource Planning – which essentially became the umbrella term for big...
In my first post on Graph Search, I explained its potential impact to privacy, reputation management, local search, and more. But a well-planned and researched ad campaign to gain likes from a specific niche is a great way to build real likes.
Lead management and marketing automation systems deliver visitor reports to clients; often daily. B2B SEO professionals should ensure they are receiving summary reporting data (or access to the lead management dashboards overall) in order to...
Great search marketing managers spend a bulk of their waking lives in AdWords (or other SEM campaign management tools). It's sometimes easy to forget, with all of the feed management talk, that the content of your landing page matters to your PLA...
If your bid management system can cope then you can apply your normal search optimization techniques to each target. If they've taken a fraction of your overall account management time to look after, but delivery non-trivial spend and revenue, then...
AT thought leaders are looking at contextual targeting, and full customer management on mobile apps to put the state of mobile apps into context. Referral codes for campaign tracking. On the web analytics side the web measurement model is really...
Challenges with budget, management time, and data feeds can seem like insurmountable hurdles to listing on Product Listing Ads. The last reason and kind of the overarching theme is that if you don't control the feed as an agency or as a retailer...
During a keynote, Paul Feng, product management director, Google AdWords, shared a couple pieces of news during his afternoon keynote: PPC marketers have had strong feelings about the enhanced campaign upgrade because it limits mobile and tablet...
While that presents incredible opportunities for ongoing optimization, it can also present some distinct challenges for those who want to put everything from bid management, to keyword selection, to ad optimization on data driven auto pilot.
Effective outreach is only as good as its management. This workflow could be as simple as collaborative GDocs or more automated through the use of relationship-management tools like Buzzstream or Raven Tools.
At SES New York, time management was essential. When asked about the most important tool in the service suite, he stated that the Import Tool is a streamlined method to helps marketers spend less time loading spreadsheets and more time making...
In addition, there are plenty of core benefits to the One Channel design, such as the ability to scale the design and branding across different devices and screen sizes, having channels be only one click away for subscribers, and streamlined...
Jen emphasizes "Quality score is not the end of your campaign management – it is where optimizations start. Additional campaign optimization tips from Jen are available at Bing Ads Community Site. Having worked at both major search platforms (Bing...
The Search Agency said that its automation can let its customers reduce their account management workforces by 90 percent. As soon as you put an hour or two of work into a $100 search marketing campaign, you lose your margin.
How can we sell relationship building as a service to clients or management? JT: It can be hard to sell it in as a specific service as clients or management will be asking for a ROI and will want to set a key metric against it.
Enhanced campaigns will simplify management, but complicate reporting. Campaign numbers will increasingly be less useful as more sources of clicks are lumped together, with bids modified by layered bid adjustments and extensions served up...
Looking at this in a slightly different way by comparing SEO to other online marketing disciplines, SEO spans across departments in the organization involving tech, product management, communications etc.while other disciplines such as paid, email...
An IPO windfall could give it the resources to expand into a full-service digital campaign management platform. Forrester Analyst Shar VanBoskirk, author of the report, gave Kenshoo highest marks because of its strong campaign management...
This management and employment philosophy has been around since the early 1990s, but it has recently become a really hot topic in the marketing agency world. Management needs to empower employees to be honest with their T-skills and seek out a...
What does this mean for brands and reputation management? When McDonald’s set out to promote the livelihood of American farmer’s with their “Meet the Farmers” campaign, they didn’t stop to consider the potential dangers of using the somewhat...
