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  1. 6 Key Metrics for a Social Media Measurement Dashboard [Best of SEW 2010 #4”

    Editor's note: As 2010 winds down, we're celebrating the Best of 2010, our top 10 most popular columns of the year on Search Engine Watch, as determined by our readers. Likely one of your ultimate goals of a social media campaign is to drive...

  2. Search & Social Media in the Dutch Elections, Part 1: Twitter

    In this short series, we'll look at how the Dutch are using search and social media in the election campaign. We've seen quite a few articles on Search Engine Watch already about the use of search and social media in the U.K.and U.S.politics (see...