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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Producing video content that complements and links to the new content (assuming that the content for the campaign is not a video) can provide greater visibility, especially in video search results and video sites like YouTube, which is the second...

  2. 5 Critical Factors for Optimized Mobile PPC Targeting

    Capturing the most value out of mobile can be a challenge – but as a PPC campaign manager, you can't ignore this huge opportunity. Based on recent account audits, I think many campaign managers neglect the ability to choose "Mobile Preferred Ads.

  3. Why Social Media Listening is Important for Brands

    Social media can increase or decrease a brand's impact on their campaign success. As Dalley's insights and case studies have illustrated, it's important for brands to invest in social listening across the entire organization, and use technology to...

  4. Make the Most of Your Social Media Interactions: 9 Tips

    Social media monitoring and listening tools aren't essential to running a social campaign, but they provide a tremendous advantage. Asking their opinion on a new campaign you’re running internally to determine if they would find it useful and...

  5. Evolving Your SEO: Moving Toward a Content Marketing Approach

    Hence, for each piece on content on the editorial plan assign a destination URL – this is the page that will convert the traffic into your desired business outcome – be it a product page, a lead capture form, a registration form, or campaign...