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  1. Do Weak Links Reveal Powerful Opportunities?

    In this case, the market is identifying itself – you launch a new product or campaign and someone in that market finds your offer interesting and links to it. Since then, that weak link has grown to be not only an accepted but a vital part of...

  2. Native Advertising for Small Business: The Missing Link?

    Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop a good strategy. It’s also important to note that a cohesive, successful search marketing campaign is contingent on its content...

  3. Elite SEM Wins Best Agency at U.S. Search Awards

    Best Use of PR in a Search Campaign: Walker Sands Digital, Mobile Traffic Report Best Use of Social Media in a Search Campaign: Kenshoo, Facebook and Experian, Finding the Sweet Spot for Search and Social Investment

  4. Drive Your Clicks In-Store With Local Inventory Ads

    You can either combine local with your current shopping campaigns or create a local-only campaign. Within the campaign settings of Shopping campaigns there is a new section called "shopping channel. Here you can select whether you want your...

  5. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Rather, indiscriminate use of vague, high-traffic keywords and overly permissive campaign settings waste money by sending you lots of visitors who are not your prospects. Scour your search queries for keywords that you don’t want to attract and...

  6. 6 Crucial Link Building Strategies to Drive Quality Traffic

    But before you embark on your own link-building campaign, it is important to get your overall link-building strategy right. According to Google's ranking principles, how useful a user finds a search result goes a long way in determining the rank...

  7. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    A quick sniff test to determine if your campaign is delivering the right traffic is to look at your site's bounce rate for organic search traffic. Whether you're managing a campaign yourself, or you've hired an SEO professional, ask these 7...

  8. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If your search queries are very brand-heavy, there is also now the potential to create a brand term campaign as well as a generic term campaign so you can optimize on these searches separately. On top of regular search, we have the use of two...

  9. Marin Software Adds Support for Russia's Largest Search Engine

    That means advertisers can analyze, report on, and automate paid search campaign bidding through the Marin platform for Yandex. Advertising platform Marin Software announced support for Yandex - Russia's largest search service, which also serves...