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  1. Top 10 High Impact Google AdWords Innovations to Watch Now

    This ad type has made an appearance in the SERPs several times in the past year, with varying CTAs in the button. Do these new features have you excited about the future of PPC? Along with visitors to certain web pages or sections of a site...

  2. SearchDay | Landing Pages and the Decision-Making Process

    First up, the widget has the following updates: The Maps and Driving Directions experienceMapQuest Search functionality has been addedAdded Traffic informationPerformance and functionality improvements In the local content update, MapQuest has...

  3. Landing Pages: Test Now or Forever Hold Your Peace

    Landing page effectiveness is typically measured by bounce-rate – the percentage of visitors who hit the back-button instead of browsing deeper into the site. Oliver Chaine, CEO and Founder of magnify360, a behavioral marketing firm, says, "Landing...