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  1. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    Include CTA Button on Expanded Images: If you have expandable images on your site make sure customers can click to buy right there and then when they are lusting most. Make Back as Easy as Forward: A lot of checkouts "break" if you press the back...

  2. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Fittingly, clicking on any of those, or the blue Advanced Search button will take you to the search results page for “april fools”. Then click the “Update weather” button. In 2000, Google asked users to “project a mental image of what you want to...

  3. Google Gets Authority Evaluation Patent Criticizing Amazon, Slashdot

    The interesting aspect of the patent is the use of +1 as part of the ranking system - no not the Google Like button but the value; "wherein content ratings are specified numerically as numeric ratings selected from among a group of numeric ratings...