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  1. Secret Sauce LoMo Tips for More PPC Sales

    The "Get Direction" button populates for linked campaigns in search as a location extension, information which comes directly from your GMB profile: Here’s a staggering statistic: 73 percent of U.S.consumers prefer to use their phone to search for...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    Less Than One Hour Response Time - There Is No Hold Button in Social Media Search results beware and be aware, customer service is part two of the social media revolution. Now buyers are in charge of relationships with the companies they choose to...

  3. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    This was a multivariate test, where in addition to the button in hero, SAP tested body with images versus no images and then tested a more human-oriented image for the background of the hero – the big win was getting an offer (CTA) into the hero...

  4. Mobile Advertising Measurement: Winning the Long Game

    For example, with in-app analytics you can measure button clicks, ad clicks, levels completed, content read, or any other definable event. Search: The user completed a search within your app. Long-term campaigns are designed to acquire quality...