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  1. Social Customer Service Secrets to Avoid Negative Search Results

    Less Than One Hour Response Time - There Is No Hold Button in Social Media Search results beware and be aware, customer service is part two of the social media revolution. Now buyers are in charge of relationships with the companies they choose to...

  2. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    This was a multivariate test, where in addition to the button in hero, SAP tested body with images versus no images and then tested a more human-oriented image for the background of the hero – the big win was getting an offer (CTA) into the hero...

  3. Mobile Advertising Measurement: Winning the Long Game

    For example, with in-app analytics you can measure button clicks, ad clicks, levels completed, content read, or any other definable event. Search: The user completed a search within your app. Long-term campaigns are designed to acquire quality...

  4. How to Use Google Analytics Site Search Reports

    Here you just click the button to turn it on and then type or paste in the query that your website uses in search parameters. Site Search Reports The Site Search report is found under Behavior and is focused on recording how people interact with...

  5. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Simply adding location extensions, a phone number, or a click-to-call button right in the ad can help consumers take action faster. New Google research says that 50 percent of mobile users are most likely to visit after conducting a local search...