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  1. Mobile Advertising Measurement: Winning the Long Game

    For example, with in-app analytics you can measure button clicks, ad clicks, levels completed, content read, or any other definable event. Search: The user completed a search within your app. Long-term campaigns are designed to acquire quality...

  2. How to Use Google Analytics Site Search Reports

    Here you just click the button to turn it on and then type or paste in the query that your website uses in search parameters. Site Search Reports The Site Search report is found under Behavior and is focused on recording how people interact with...

  3. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Simply adding location extensions, a phone number, or a click-to-call button right in the ad can help consumers take action faster. New Google research says that 50 percent of mobile users are most likely to visit after conducting a local search...

  4. How to Identify Non-Ranking URL Page Types Using Google Site Search

    There's something undeniably powerful in clicking a button and having all-important SEO elements brought to you. Focusing on benchmarking non-ranking URLs by page type, we'll use Google site search to help provide an actionable starting point and...