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  1. Why SEO Can't Reside in a Silo

    In addition to encouraging repeat purchases, social and email marketing are also very effective at nurturing leads that an SEO campaign delivers, but may not have converted on the first visit. By combining SEO with a great website and effective...

  2. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    After investing all this time and money into marketing efforts that drive traffic to your website, it's ultimately the website's responsibility to convert that traffic into leads or sales. This is an important point because a negative perception of...

  3. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    It can be an app download that leads to a purchase, or a shopping process that starts on mobile and then finishes on a computer or tablet later in the day. Businesses that understand this will win," writes Jason Spero, head of global mobile sales...

  4. 10 Google Analytics Custom Events That Track the Untrackable

    Affiliate marketers typically receive special HTML from affiliate networks, which allows their business partners to track link clicks and keep track of sales, leads and payments. How to Use This Custom Event: Have this event fire in cases where any...