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  1. "Content Performance Marketing" – 3 Steps to Future Success

    Look at ways to extract competitor data, so you can get a better picture of how your organic content strategy is performing against your competitors. Dive into the seasonality of your business, and understand when you need to ramp up content based...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    This will give you a clearer picture of the type of content you should be creating (or are capable of producing) as well as increase the likelihood that your ideas will be appreciated and approved by those teams.

  3. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    You know, sort of like a "cost-per-thousand picture impressions. I can literally hear the frustration in the voices of business owners that have been hit when I first speak with them. I believe the most confusing aspect of Panda for business owners...

  4. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Allow me to show you the bigger picture – a picture that we are part of regardless of our role in search, social, digital, and content – as we are all marketers. The power to collaborate with other business units across a company and its teams when...

  5. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    We ruined it the same way we ruined meta keywords, and directories, and press releases, and blogrolls, and widgets, and infographics, and link exchanges, and article submissions, and forums, and comments, and wikipedia, and (on second thought I...

  6. Why Content Marketing is a Definitive Method for Success in 2014

    Content is a Piece of the Big Picture A big picture word nowadays, content has truly driven the industry into new realms in 2013, and 2014 will be sure to be another adventurous year. By being transparent to your followers, you will likely gain and...

  7. Twitter Speak From @ to Z – Terms & Definitions

    This is the page with your picture, description, and everything you've tweeted. In order to get your profile verified you have to be a "highly sought [user] in music, acting, fashion, government, politics, religion, journalism, media, advertising...

  8. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Connect social media data, transaction data and other information to paint a more vivid picture of each customer to generate new ideas about whom to serve and how to best serve that person. Integrate great storytelling and content strategy in...