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  1. Marin Adds Google Shopping Campaign Management

    Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014. Marin released a white paper earlier this year on the state of Google Shopping that showed the drastic increase...

  2. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    With a budget that's only a fraction of some neighboring state budgets, OTRD needs to make every dollar count. According to Oklahoma Governor Mary Fallin, travel and tourism dollars generate over a billion dollars in annual revenue for Oklahoma's...

  3. Rise of Mobile & Local, Google Updates Top Concerns for Search Marketers

    Overall, companies have increased their SEO budgets over the last three years, though 2 percent of respondents said they spent nothing on SEO at all. The complete State of Search Marketing Report 2012 is available to SEMPO members to download from...

  4. Google Forfeiture: Government Splits $500 Million

    Select Rhode Island law enforcement agencies are about to beef up their training, equipment and investigative budgets. Under the program allowing the distribution of forfeited funds among law enforcement agencies who participate in federal...

  5. State of Search: Strong SEM Industry Growth Projected in 2011

    Social media budgets are up, but only a little when compared to last year. Those are just a few of the takeaways from SEMPO's State Of Search Marketing Report 2011. Just for fun, we added the findings from the State of Search Report to their data...