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  1. SEMPO State of Search Survey: Weigh In, Get the Report, Win an iPad 3

    Last year's research forecast 2013 budgets for search marketing to grow to $23 billion by the close of this year. The survey will cover usual areas like budgets for digital marketing, common objectives and metrics within programs, types of services...

  2. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    With a budget that's only a fraction of some neighboring state budgets, OTRD needs to make every dollar count. According to Oklahoma Governor Mary Fallin, travel and tourism dollars generate over a billion dollars in annual revenue for Oklahoma's...

  3. How to Use Data to Build a Well-Timed Marketing Campaign

    With the right data, could we predict the future and drive even better performance from our limited marketing budgets? Predictable measureable "micro-event": The first day of school (which is set by school district or state governments).

  4. Rise of Mobile & Local, Google Updates Top Concerns for Search Marketers

    Overall, companies have increased their SEO budgets over the last three years, though 2 percent of respondents said they spent nothing on SEO at all. The complete State of Search Marketing Report 2012 is available to SEMPO members to download from...

  5. Google Forfeiture: Government Splits $500 Million

    Select Rhode Island law enforcement agencies are about to beef up their training, equipment and investigative budgets. Under the program allowing the distribution of forfeited funds among law enforcement agencies who participate in federal...

  6. State of Search: Strong SEM Industry Growth Projected in 2011

    Social media budgets are up, but only a little when compared to last year. Those are just a few of the takeaways from SEMPO's State Of Search Marketing Report 2011. Just for fun, we added the findings from the State of Search Report to their data...