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  1. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    This led to the action of re-allocating budgets from banners to SEM. Learn from the data and attribute your budgets correctly. By looking at their tactics, they found that the last-click attribute unfairly assigns the credit to direct or pull...

  2. It Doesn't Matter What You Call Your Online Strategy!

    And that's the way it should be - CMOs are judged on generating revenue from their marketing budgets. One thing I've always found surprising is the amount of strong opinions we seem to have around the nomenclature of SEO/SEM/content marketing, etc...

  3. State of Search: Strong SEM Industry Growth Projected in 2011

    Social media budgets are up, but only a little when compared to last year. PPC is as significant as ever, the SEM industry is stronger than ever and projected to grow 16 percent this year, and the Microsoft-Yahoo Search Alliance was well-received.

  4. No Yahoo Re-org This Week; 'Creepy' Google; Google Buys BlindType & More [Search News Roundup]

    Facebook Introduces Lifetime Budgets For Ad Campaigns - All Facebook Here's how SEM can amplify your marketing message across offline and online channels. Search Industry Google's Add / Submit URL Form Goes Offline - Search Engine Roundtable

  5. Wear Your Cross Training Shoes to Connected Marketing Week

    With travel budgets still tight, that's a good thing. Participating events include: ClickZ's BlogworkZ; the Email Experience Council's Email Marketer's Toolkit For Success; Bruce Clay's Search Engine Optimization Training; the Connected Marketing...

  6. Q&A with Marc Poirier, Co-Founder and CMO of Acquisio

    Question #4: During this Economic down-turn, is Acquisio concerned at with the overall decline of PPC Budgets? Answer: Acquisio SEARCH is the only productivity platform for SEM agencies. We are the only SEM platform whose mission is focused on...