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  1. Google Product Listing Ad Search Clicks Up 210%, PLA Budgets Grow 600% [Study]

    A Marin Software report says the move paid off – as PLAs surpassed click-through rates of standard text ads. Although conversion figures were unavailable, Matt Lawson, VP of Marketing for Marin Software, noted that a strong click-through rate is...

  2. PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts

    Marin Software also found that increased click volume (46 percent higher YoY) more than made up for lower CPCs, with resultant robust growth in Google ad budgets leading to higher spend. Both Marin Software and the Rimm-Kaufman Group (RKG) just...

  3. The Call for Call Tracking Is Answered

    Both Google AdWords and Marin Software have announced solutions to track phone conversions and attribute their source to paid search campaigns. Yesterday Marin Software announced a new product, CallTrack, which is open platform for optimizing paid...

  4. Marin Software Raises $11.2 Mln To Boost Development

    Marin Software manages over $1 billion worth of annual search budgets from over 180 customers and has expanded outside the U.S.domestic market over the past year. Paid search management company Marin Software said it raised $11.2 million in Series...