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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The survey report, released this week, touches on questions in several areas such as rank, content management systems, SEO tools, content budgets, and more. The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some of...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Oleg Nazarov-Bruni of HubRus DSP believes that the market will grow as fast as the American market grew and that the spend for Real-Time-Bidding will be about 30 percent of media budgets. Today, we are finding it much more effective than classic...

  3. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    Multi-billion dollar beauty corporations with massive ad budgets and high-end creative agencies are getting beat on YouTube by teenage girls producing content in their bedrooms. Non-branded beauty tutorial content shows significant YouTube search...

  4. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    This opens up national advertising budgets to regional publishers, and encourages those publishers to lead with video in a far more aggressive way. Search Engine Watch (SEW) interviewed Stephen Bach (SB), the head of Business Development at NDN.

  5. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Setting revenue maximizing budgets across search and Shopping campaigns will become critical particularly during the holiday seasons. When it came to how much budget PLAs were afforded versus text ads in 2013, Marin’s data showed that from January...

  6. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Conserve your budgets from Thanksgiving through the end of Q4. Beyond merely increasing your budgets, be mindful of the competition and test increasing bids on your top converting keywords, too. Use your own historical data (look at all website...