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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    And, if knowing the true impact of content could be achieved, 52 percent of survey respondents said they would allocate between 10 to 25 percent more budget to content strategy. The 2014 Search Marketer Survey by BrightEdge aimed to uncover the...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The March deadline to sign up for health care is here, and as you can see by the Monthly Ad Budget graph, the peak of their spending was in February just before the deadline. I'll let you decide if the estimated PPC budget using our tax dollars of...

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    You’ve done your homework and have likely spent a few hundred dollars of your company’s or client’s hard-working budget. Ask them to use Google to search for a company that does what you do. What began as a passion project among small pockets of...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    We hit our budget caps every day (we didn’t want to over-spend since sales were initially pretty slow) and approximately 70 percent of our traffic was coming from these devices. Our GDN targeting found the right people based on cookies, or browser...

  5. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    A number of competitors have created engaging and valuable sitelinks such as "5 Star Hotels", "4 Star Hotels", "Spa Packages" and even "Luxury on a Budget". 2013 brought enhanced campaigns – the good and the bad – to search marketers.