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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Six-figure websites are still being sold without an ounce of budget going to traditional content creation. There are a lot of great writers here at Search Engine Watch. More and more clients are beginning to understand the benefits of content...

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Return On Digital recommends that retailers increase their budget during peak times such as the Christmas period, as it tends to be spent a lot quicker than off-peak times. For retailers that are on a tight budget, establishing a day of the week or...

  3. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    This is a problem that many retailers face, and it can turn into a costly bidding war where you are fighting for every click, exhausting your budget, and wasting valuable time. Since you have no control over this, many companies feel they have no...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    If you can secure a paid search or display advertising budget to promote the content, that can also be very effective. Typically these folks include corporate branding, the business unit that you are suggesting the content for, the individual owner...

  5. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    She might decrease her bids to people living in Phoenix and San Diego, since those areas don’t get as much rain, therefore conserving her budget for areas like Seattle. Separate campaign view by Search re working on refining campaigns using bid...

  6. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    If budget and resources allow, a comprehensive approach to creating an SEO-friendly AJAX or SAP site would involve: The result: Poor search visibility relative to competitors. The downside is that the crucial content or key product data may not be...